How does creating content actually help you land more speaking engagements? And how do speaking engagements fuel your content strategy? In this episode, I’ll show you exactly how these two powerful tools work together to build your authority, visibility, and business growth.

You will learn:

• Why content builds your authority as a speaker (even if you’re starting out)
• How to strategically record your speaking engagements for marketing
• How to align your speaking topics with your business and brand
• How becoming a thought leader helps attract new opportunities
• The virtuous cycle between content & speaking — and how to leverage it

Timestamps & Highlights:

00:02 — How content helps you land speaking engagements

00:30 — The “catch-22” of booking speaking gigs without previous experience

01:00 — Building authority through content

02:07 — Why having a clear message matters in both speaking and content

02:40 — The importance of capturing footage when you speak

03:14 — How to repurpose speaking footage into valuable content

03:43 — Why showing yourself in a position of authority builds credibility

04:15 — How to decide what topics to speak on (and how it aligns with your content strategy)

05:17 — Becoming a thought leader through consistent content

05:48 — Why building authority leads to inbound opportunities

06:50 — How speaking and content feed each other — a virtuous cycle

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