How to Create B2B Content That Shows Expertise and Sounds Human
Jan 13 2025
Length: 48 mins
Podcast

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How to Create B2B Content That Shows Expertise and Sounds Human

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Summary
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience actually cares about.

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