• How Clutch Coffee Bar Is Capturing the Gen Z Market Through Authentic Energy

  • Feb 27 2025
  • Length: 45 mins
  • Podcast

How Clutch Coffee Bar Is Capturing the Gen Z Market Through Authentic Energy

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  • Summary

  • In a recent Restaurant Masterminds podcast, hosts Paul Barron and Rudy Miick interviewed Darren Spicer of Clutch Coffee Bar about effectively connecting with Gen Z consumers. Spicer, with prior experience at Dutch Bros, shared that hiring Gen Z staff is crucial for attracting Gen Z customers, as authenticity resonates with this demographic. Clutch's success stems from its vibrant color palette matching "Gen Z palette 2025," purpose-driven approach of "serving positive energy," immersive atmosphere with music, dedicated app-based rewards system, and menu diversification beyond coffee. Spicer predicts industry consolidation in the next five years with Dutch Bros and Seven Brew dominating, while Clutch focuses on densifying its Carolina presence before expanding elsewhere.

    #GenZMarketing #CoffeeInnovation #BrandAuthenticity

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