HoD S3E1 - Attention vs. attribution
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HoD S3E1 - Attention vs. attribution
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About this listen
S3E1 - Attention vs. attribution
In B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution could be interpreted as the process of identifying which marketing touch points or channels contributed to a desired business outcome.
In this episode of House of Demand, Max and Jonas discuss how you should approach capturing your audience‘s attention, why you need a strong offer, and what the future of B2B SaaS marketing attribution looks like.
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🔊 Unmuted | B2B Marketing
🚀 Max van den Ingh
🖋 Jonas van de Poel
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