Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

By: Ashley Conway - Marketing Strategy Coach and Copywriter for Christian CEOs
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  • Summary

  • - Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationships with your customers. On the Higher Purpose Marketing Strategy podcast, we’re going to dive into building customer relationships and generating leads and sales through values-driven marketing. We’ll talk about how values can influence marketing, how messaging should be customer-focused, letting research guide our plans, using metrics to determine what’s worth our time and resources, and how to simplify this whole process. My name is Ashley Conway, and as your podcast host, I’ll leverage my 20 years in the marketing industry, and over a decade working with my own clients, to teach you how to stand out from your competition and attract your best customers. Let’s get to work! Next Steps: - 10 Reasons You Aren’t Standing Out From Your Competition training: https://www.beweirdmarketing.com/stand-out-from-competition - Visit the website: https://www.beweirdmarketing.com/
    Copyright 2025 All rights reserved.
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Episodes
  • 13. How can I stand out from my competitors without lowering my prices?

    13. How can I stand out from my competitors without lowering my prices?
    Apr 22 2025

    In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Selling Propositions that go beyond price ✅ Actionable strategies to differentiate your brand and attract premium clients ✅ Why the best businesses don’t compete on price

    Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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    21 mins
  • 12. Should AI be your copywriter?

    12. Should AI be your copywriter?
    Apr 15 2025

    AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should consider before making AI part of their marketing strategy

    Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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    23 mins
  • 11. Stop Talking About Yourself! The Power of Customer-Centered Messaging

    11. Stop Talking About Yourself! The Power of Customer-Centered Messaging
    Apr 8 2025

    On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.

    Looking for more resources? Ready to work together? Start here:

    - For all things podcast, visit https://higherpurposemarketingstrategy.com/

    - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout

    - To learn more about our 12-week coaching program, visit bit.ly/beweirdcoach

    - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin

    - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
    Show more Show less
    18 mins
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