In this high-impact episode of The High Profit Event Show, host Rudy Rodriguez sits down with legendary paid media strategist Farukh Shroff, founder of Revere Advertising. With over 20 years of experience, $350 million in ad spend, and $1 billion+ in client revenue, Farukh has assisted major brands—including Amazon, Deepak Chopra, and even Oprah—create and execute campaigns that convert.

This episode is a must-listen for any event leader looking to master the science of filling events—without relying on last-minute promos or blind hope.

Farukh breaks down the core strategies behind scalable and profitable event growth using paid advertising, especially Facebook ads. He walks through the key metrics that drive real results, showing you how to reverse engineer your event goals—from show-up rates to cost per acquisition to ROAS (Return on Ad Spend). Whether you're running a virtual summit or in-person seminar, this is the framework to follow.

We also dive deep into the concept of prospect awareness and why choosing the right funnel based on where your audience is on their journey is non-negotiable. From webinars to challenge funnels to video series, Farukh explains which strategy works best depending on your audience’s level of understanding and readiness to buy.

Rudy and Farukh also discuss the most common mistakes event marketers make—like trying to do too much at once, skipping the planning phase, or failing to retarget effectively. Farukh's advice is refreshingly practical: Start with one strategy, optimize every step, and only scale when you’re dialed in.

Farukh even shares a free tool—eventmarketingplanner.com—that helps you map out your campaign numbers before you ever run a single ad.

This episode is packed with expert-level guidance delivered in a clear, actionable format. If you’re ready to turn your next event into a high-converting, high-impact experience, this conversation is your blueprint.

🎧 Catch the full episode now and take your event strategy to the next level.

Want to connect with Farukh?

Event Marketing Planner (Free Tool): https://eventmarketingplanner.com/

Website: https://reveread.com/

LinkedIn: https://www.linkedin.com/in/fshroff/

Facebook: https://www.facebook.com/fshroff

Instagram: https://www.instagram.com/fshroff1/

In this episode of The High Profit Event Show, I sit down with Mark Stern, founder and CEO of Custom Box Agency. Mark is not just a box designer—he’s a customer journey strategist who has redefined how physical products can create immersive experiences for virtual and live event attendees. With an MBA from Duke University, a former consultant at Deloitte, and a feature in Forbes as one of the next 1,000 entrepreneurs to watch, Mark brings a wealth of knowledge and a powerful perspective to the conversation.

We dove into the idea that an event doesn’t start on Day One—it starts the moment your attendee registers. Mark shared how strategically using custom event boxes before, during, and after an event can dramatically increase engagement, retention, and conversion. He explained how his agency helps event leaders use boxes to pre-frame the event experience, boost show-up rates, and even engineer the buying journey. One standout story included how a pre-event audio journey and physical box led to a 20% increase in show-up rates for one client—and even sparked community buzz online before the event began.

Mark also broke down how boxes can activate more senses—beyond sight and sound—by introducing touch, smell, and even emotion into the mix. He walked us through how Custom Box Agency builds "book-sized" boxes designed to live on bookshelves and remain top-of-mind. These boxes become containers of memories and breakthroughs, filled with envelopes, QR codes, and carefully timed reveals that guide participants through a meaningful transformation.

Mark integrates behavioral psychology into his box strategies—like sending attendees “Box 1 of 2” to create a powerful open loop and drive desire to ascend into the next program. It’s a smart blend of story arc, gamification, and identity-shifting strategy.

If you're an event leader looking to deepen your connection with attendees, increase engagement, or elevate your post-event follow-up, this episode is a must-listen. Mark’s insights into blending physical and digital experiences will inspire you to think beyond the screen—and into your audience’s hands, homes, and hearts. Be sure to catch the full episode and learn how to implement these ideas into your next high-ticket event.

Want to connect with Mark?

Website: http://series.com/

Activate Series (blueprint from 7-8 figure entrepreneurs on how they acquire customers): https://activateseries.com/

LinkedIn: https://www.linkedin.com/in/marustern/

Facebook: https://www.facebook.com/mark.sterno/

Instagram: https://www.instagram.com/marksternofficial/

In this special 100th episode of The High Profit Event Show, I’m joined by my friend and longtime industry leader Alex Moscow, founder of Event Profit Engine. Alex has helped entrepreneurs generate over $125 million in revenue through live events—without relying on hype or high-pressure sales tactics. His mission is to help coaches, consultants, and transformational leaders create powerful event experiences that convert with integrity, alignment, and ease.

With a background in marketing and years of experience hosting his own sold-out events, Alex brings a deeply strategic and heartfelt perspective to the conversation. He’s known for helping his clients lead from a place of service while still creating highly profitable outcomes. In this episode, we break down the three pillars that are consistently driving success in today’s high-ticket event landscape—and why so many event leaders are missing the mark.

First, Alex dives into the power of audience precision. He explains why designing your event for the top 5% of your audience—the people most likely to engage, buy, and benefit from your work—leads to dramatically higher conversions and deeper impact. It’s not about casting a wide net; it’s about crafting an experience so tailored that your ideal attendees feel like it was built just for them.

Next, we talk about filling the room—not with just anyone, but with aligned, high-quality participants. Alex shares why personal outreach and relationship-building continue to outperform paid ads when it comes to getting the right people in the room. He breaks down how combining organic social content with direct invitations builds trust, momentum, and excitement before your event even begins.

Finally, we explore how sponsors and enrollment success are deeply connected to experience design. According to Alex, the sales process doesn’t begin with a pitch—it starts the moment someone registers. He reveals how to onboard aligned sponsors who support your mission, and how to weave your offer into the flow of the event so that it becomes the next natural step, not a hard sell.

Whether you’re hosting your very first event or looking to scale your next high-ticket retreat, this episode is packed with insights you can implement right away. Alex’s wisdom is practical, heartfelt, and rooted in experience. If you want to create events that transform lives and your bottom line, you won’t want to miss this conversation.

Want to connect with Alex Moscow?

Next Event: http://EventProfitEngine.com Seat Saver Code for 50% OFF: eventprofit

Website: https://alexjmoscow.com/

LinkedIn: https://www.linkedin.com/in/alex-j-moscow-880a0420/

Facebook: ​​https://www.facebook.com/alexjmoscow/

Instagram: https://www.instagram.com/alex_j_moscow

SoundCloud: https://soundcloud.com/DJAlexJ

In this new episode of The High Profit Event Show, host Rudy Rodriguez is joined by Sophia Umanski, the Chief Experience Architect at Maverick1000. With more than 15 years of experience designing extraordinary, high-level adventure events, Sophia brings a rare blend of strategic thinking and heartfelt intention to the world of experiential design. From organizing bike rides with Sir Richard Branson on Necker Island to orchestrating deeply immersive retreats across the globe, Sophia’s work goes far beyond logistics—she creates transformational moments that attendees carry with them for a lifetime.

Sophia’s journey into the world of high-impact events began in hotel sales and marketing, where she learned the value of relationship building and attention to detail. But it was her desire to create deeper, more meaningful connections that ultimately shaped her path as a true experience curator. In this episode, she shares how she helps entrepreneurs, thought leaders, and communities build powerful memories by crafting environments that are rooted in authenticity, intentionality, and emotional resonance.

One of the core themes of the episode is the idea of redefining what it means to host an event. Sophia challenges the traditional mindset of planning for structure and content alone. Instead, she encourages event leaders to create experiences that evoke emotion and transformation. Her philosophy is grounded in the belief that when people feel a deep sense of belonging, connection, and inspiration, they not only remember the experience—they become lifelong advocates for your mission.

Another major focus of the conversation is Sophia’s process of designing with intention. She walks us through how every decision—from the venue to the pacing of the schedule—is made in service of the emotional arc of the event. She reverse-engineers each experience by asking, “How do we want people to feel at every stage?” Her insights reveal how details like the choice of food, amount of downtime, and flow of energy in the room can elevate an event from good to extraordinary.

Finally, Sophia dives into the power of play, tradition, and emotional connection as tools for deepening impact. Through activities like beach volleyball, cultural immersion, or simply giving guests space to bond in meaningful ways, she shows how rituals and fun can be the glue that holds communities together. These “anchor moments,” as she calls them, build trust and create continuity, encouraging attendees to return again and again.

This episode is a must-listen for any event leader ready to move beyond checklists and truly create legacy-level experiences. Sophia’s wisdom, heart, and clarity offer a blueprint for designing events that don’t just inform—they transform.

Want to connect with Sophia?

Email: events@maverickdna.com

Instagram: https://www.instagram.com/maverickdna/

Website: https://maverick1000.com/

LinkedIn: https://www.linkedin.com/in/sophia-umanski-0201b87/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Steve Werner, renowned event strategist, stage sales expert, and author of Fill Your Event Fast. With over 80 live events, 400+ virtual events, and $150M+ in stage-driven revenue under his belt, Steve brings insight for event leaders who want to maximize attendance, conversions, and impact.

Steve kicks off the conversation by addressing one of the most common and costly mistakes he sees event leaders make: running cold traffic to a landing page to sell event tickets. In today’s fast-paced, post-COVID landscape, buyers want instant solutions—not delayed commitments. Steve explains how to shift from information-heavy marketing to transformation-first offers. His recommended strategy? Use low-ticket, high-value workshops, webinars, or challenges to get attendees in momentum—and include the main event ticket as part of the follow-up solution. This switch alone has dramatically improved client conversion rates.

The episode then dives into boosting show-up rates and building pre-event engagement. Steve shares the framework he uses to push virtual show-up rates from 55% to over 90% and live event attendance over 95%. He emphasizes the importance of retargeting ads, relationship-building through virtual networking, and leveraging your sales team to make early connections with attendees. These techniques build trust—something Steve and Rudy both agree is at an all-time low—and position the salesperson as a familiar face long before any offer is made.

Another key highlight is Steve’s warning about the “dead zone” of live events—rooms with 75 to 200 attendees. This range is often the most expensive and least profitable for event leaders without the right strategy or team in place. He recommends starting with smaller, more intimate events (20–30 attendees) for better conversion rates and easier management. For those in the dead zone, Steve and Rudy stress the need for a professional sales team and strategic MC leadership to manage logistics, maintain engagement, and ensure a smooth, conversion-focused experience.

From tactical tips like the “bring-a-friend” contest to strategic frameworks for building trust at scale, this episode is packed with real-world solutions for event leaders. Whether you’re planning your first event or looking to fine-tune your seventh, Steve’s insights are both timely and transformative.

Tune in now to discover how to fill your event fast—and turn your room into a high-converting experience that lasts far beyond the final applause.

Want to connect with Steve?

Free Download: https://fillyoureventfast.com/

Website: https://stevenphillipwerner.com/

LinkedIn: https://www.linkedin.com/in/steven-phillip-werner/

Facebook: https://www.facebook.com/steve.werner.5667

Instagram: https://www.instagram.com/stevenphillipwerner/

YouTube: https://www.youtube.com/c/SteveWernerStories

In this episode of The High Profit Event Show, I’m joined by Michael Hunter, branding expert, founder of PersonalBrand.com, and former Chief Marketing Officer for Brendon Burchard. During his time with Brendon, Michael led efforts that brought over 30,000 attendees to live events—at a time when Brendon himself wasn’t actively creating marketing content. That kind of impact doesn’t come from a flashy logo—it comes from strategic branding, intentional messaging, and unforgettable experiences.

Michael and I dig deep into how branding functions as a strategic directive, not just an aesthetic or design element. He explains that true branding lives in the minds and words of your audience. It’s the emotional and psychological perception people walk away with after attending your event—and it influences whether they’ll sign up for your next offer, recommend you to others, or come back again. If you’re only focusing on colors, fonts, and logos, you’re missing the bigger picture.

One of the core takeaways from this episode is Michael’s insight that bigger isn’t always better. He challenges the default mindset that more people equals more success. In fact, he’s seen smaller events—25 to 100 highly aligned attendees—outperform thousand-person gatherings in both engagement and revenue. The real key is attracting the right people to your event with clear messaging that aligns with your values and expectations.

Michael also shares a series of tactical strategies to elevate your event experience and build momentum. From curated welcome moments like red carpets and step-and-repeats to leveraging event videographers for real-time content capture, he explains how these small but powerful details create lasting impressions. Events, he emphasizes, should never be a single point of failure. When done right, they become brand assets that generate buzz, testimonials, and future enrollments.

Whether you’re planning your first event or optimizing your next one, Michael’s insights on branding, quality-over-quantity, and experience design offer a refreshing perspective. He also shares a peek into his signature 3-day intensive, the Brand and Business Breakthrough, designed for entrepreneurs in the $500K–$1.5M+ revenue range who are ready to solidify their brand and scale with purpose.

Tune in now for a masterclass in brand-driven event leadership—and walk away with strategies you can apply immediately to create high-profit, high-impact events.

Want to connect with Michael?

Book Your Discovery Call - Website: http://personalbrand.com/

LinkedIn*: https://linkedin.com/in/michaelrhunter

Facebook*: https://facebook.com/michaelrhunter

Instagram*: https://instagram.com/michaelrhunter

*Follow Michael on Instagram or LinkedIn, and send him a DM and he will send you a link to a video training on the fastest path to doubling your event business, and it's not what you'd think.

In this episode of The High Profit Event Show, I sit down with Sebastian Cruze, founder of Dream Team Network, to unpack a powerful new way to fill your events—not with ads or cold outreach, but through purpose-driven referrals that convert. If you're an event leader tired of chasing leads and ready to start attracting the right attendees, this episode is your playbook.

Sebastian shares how his own business transformed the moment he stopped "hunting" for clients and instead built a system where aligned referrals flowed to him naturally. He developed what he calls a “referral engine”—a three-part framework that helps event hosts fill their rooms with high-quality attendees who are excited, engaged, and primed to take action.

The first piece? Mission. Sebastian emphasizes the importance of crafting a one-liner mission statement that clearly communicates what you stand for. This mission isn’t buried on a website’s About page—it’s front and center, infused into every conversation and collaboration. When your mission is clear and visible, people naturally want to refer others who align with your message.

Next is Funnel. But not the kind you're thinking of. Instead of pushing people to a generic sales page, Sebastian suggests designing lightweight, curated experience-first funnels. Think mini mastermind nights, invite-only Zoom calls with breakout rooms, or exclusive preview events. These experiences allow prospects to get a feel for your event before they ever buy—and that trust-building step massively increases conversions.

Finally, we talk Scale. Rather than relying on one-off joint ventures, Sebastian recommends building long-term, values-aligned referral squads. These are relationships with businesses that serve the same audience in complementary ways. When trust is high and missions align, these collaborations create an ongoing stream of quality referrals that keep your events thriving.

Sebastian also shares how this referral engine works in action through his Dream Team Network, a curated community of six- and seven-figure coaches. He even extends a special invitation to listeners: apply for a Golden Ticket and experience one of his referral mastermind sessions firsthand by visiting dreamteamnetwork.ai/goldenticket.

If you're ready to stop grinding and start growing—on mission, with alignment, and through community—this is the episode for you.

Want to connect with Sebastian?

Apply for a Golden Ticket to attend as a guest on the Next Dream Team call for 6 & 7 figure coaches: https://dreamteamnetwork.ai/GoldenTicket

LinkedIn: https://www.linkedin.com/in/sebastiancruze/

Facebook: https://www.facebook.com/sebastiancruze15

Instagram: https://www.instagram.com/sebastiancruze/

YouTube: https://www.youtube.com/@SebastianCruze

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Aleric Heck, founder of AdOutreach, to pull back the curtain on what it really takes to fill, run, and profit from live events. Aleric is a renowned YouTube advertising expert whose company has helped generate over $300 million in sales through targeted YouTube ad campaigns. With more than eight years in the digital marketing world and a successful eight-figure business under his belt, Aleric brings a rare mix of high-level strategy and hard-earned wisdom to the conversation.

While Aleric is best known for his expertise in YouTube ads, in this episode, he shares a different side of his business—his experience hosting live and virtual events. From 80 to 120-person mastermind gatherings to smaller, hands-on “office days” and virtual workshops, Aleric reveals exactly how he structures, fills, and converts from these events. He walks us through his multi-channel approach to event promotion, which includes email segmentation, geo-targeted social posts, and of course, highly intentional YouTube advertising. He breaks down the importance of leveraging warm audiences first, then reinvesting early revenue into ad spend for a broader reach—all while avoiding the trap of overly broad cold traffic campaigns.

Aleric doesn’t shy away from the lessons he’s learned the hard way, either. He shares one major logistical oversight—booking an event right before Austin’s Formula 1 weekend—that resulted in skyrocketing hotel costs and major attendee drop-offs. He also points out how holidays like Mother’s Day can drastically impact attendance if overlooked, and emphasizes the need to examine not just your event dates, but also the surrounding calendar and travel logistics.

As the conversation shifts to event design and delivery, Aleric explains how he structures his events around themes like “seven-figure” or “eight-figure” growth to align with the mindset and needs of his audience. His method includes keynote sessions, breakout groups, journaling exercises, guest experts, and curated mixers—all leading to a thoughtful pitch for his mastermind offer. He discusses how engagement is maintained throughout the event and how he uses post-session bonuses, exclusive dinners, and a third-day “office day” to encourage real-time enrollment and deepen client relationships.

Whether you’re planning your first event or optimizing your tenth, this episode delivers proven strategies, hard-earned insights, and real-world takeaways from someone who’s been in the trenches. Tune in to hear how Aleric Heck fills events with precision, keeps his audience engaged, and moves attendees seamlessly into his highest-ticket offers.

Want to connect with Aleric?

Free gift: https://adoutreach.com/gift/

Website: https://adoutreach.com/

LinkedIn: https://www.linkedin.com/in/alericheck

YouTube: https://www.youtube.com/@AlericHeckYT

Facebook: https://www.facebook.com/AlericJHeck/

Instagram: https://www.instagram.com/alericheck