The next in our greatest hits playlist is an episode from Inside: the Digital Health & Sales Locker Room, hosted by Josh Pappas. Josh has a fun sports theme for his segments, and he invited Jared and Zain Ismail to join him on a recent episode to discuss consumer healthcare. They talk about the need for everyone in healthcare to better understand the needs of consumers, as well as their predictions for innovation around those needs.

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The next in our Greatest Hits collection is an encore of the Healthcare Rap that originally aired in April 2022. Our guest was Alan Shoebridge, Chief Communication Officer for Providence Oregon and well-known advocate for healthcare marketers and communicators. Alan and Jared had a playful back-and-forth conversation about the who, when, and how of innovation. We wanted to demonstrate how to find common ground while representing different views.

And it turns out that we believe a lot of the same things, such as:

• Valuing innovation doesn’t devalue operations.
• Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.
• Innovation requires dedicated resources. You can’t just assign it to someone on top of everyone else that they’re doing.

This episode is on our greatest hits playlist because it represented the types of conversations that happen in a lot of organizations, and we wanted to model a path forward.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

See omnystudio.com/listener for privacy information.

The next in our Greatest Hits collection is an encore of the Healthcare Rap that originally aired in April 2022. Our guest was Ann Somers Hogg, Senior Research Fellow at the Clayton Christensen Institute, and she dove deep into the benefits and challenging of disrupting ourselves today in order to better position ourselves for tomorrow.

This episode is on our greatest hits playlist because Ann Somers provides an important, research-based view for hospitals and health systems to address affordability and accessibility while repositioning their business strategy for the future.

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.

See omnystudio.com/listener for privacy information.