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In this episode of the GrowthLoop Podcast, Corey and Tish welcome Scott Kuffer, co-founder and COO of Nucleus Security, for an honest and energizing conversation about what it really takes to build a company designed to last. Scott shares the story of Nucleus’s accidental origin—how a solution born out of personal frustration became a fast-growing cybersecurity platform by popular demand.

Scott explains why Nucleus has always rejected the “blitzscaling” mindset in favor of intentional, sustainable growth—and how that approach has become a competitive advantage in an oversaturated market. He reflects on why alignment between founders, customers, and investors is critical, and how a clear-eyed focus on solving real problems for real people helped Nucleus grow from a side project to a commercial success.

They also get into hot takes on AI hype, the dangers of over-consuming startup advice, and the number one reason startups fail (spoiler: it’s not product-related). Whether you're a founder, builder, or curious listener, this episode delivers insight, candor, and just enough baseball talk to keep things interesting.

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Selling AI solutions and other innovative technologies isn’t just about showcasing a groundbreaking product—it’s about aligning with the right stakeholders and addressing their distinct motivations. In this episode of GrowthLoop, hosts Corey and Tish sit down with Harry Powell, SVP of Data & AI at Endava, to break down the four essential buyer personas influencing AI adoption:

• Business Executives – Focused on outcomes and ROI
• Analysts – Driven by meaning and insights
• Engineers – Concerned with data movement and reliability
• IT Managers – Focused on risk, security, and process stability

Harry shares how simplifying persona targeting can streamline go-to-market strategies, reduce friction in AI adoption, and improve long-term customer engagement. The conversation explores how to overcome resistance from risk-averse stakeholders, the role of experimentation in AI implementation, and the importance of crafting the right message for the right audience.

Along the way, the discussion takes a fun detour into AI-powered PowerPoint generation, the risks of chasing “shiny object” trends, and Harry’s personal take on the perfect gin and tonic ratio.

If you’re in sales, marketing, or leading an AI-driven transformation, this episode will help you refine your approach to selling AI by focusing on what truly matters to each decision-maker.

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In the Season 2 premiere of Growth Loop, hosts Corey and Tish dive into the transformative role of AI in driving business and career growth. Joined by guest Andy Nester, a seasoned marketing leader, the episode explores how AI and automation are reshaping traditional growth strategies. Andy shares insights from his two decades in B2B SaaS, emphasizing how tools like AI can enhance efficiency, streamline workflows, and unlock team creativity.

Key discussion points include:

• The Growth Loop Continuum Model: A data-driven framework aligning marketing, sales, and customer success to fuel scalable growth.
• AI's "Superpowers": How businesses can leverage AI for ideation, content generation, data analysis, and feedback loops.
• AI Adoption Challenges: The importance of cultivating curiosity and breaking complex tasks into actionable steps for meaningful AI integration.
• Leadership and Culture: How fostering a supportive, experimental approach to AI empowers teams and enhances customer outcomes.
• Real-World Applications: Examples of AI in product strategy, customer success, and creating personalized, impactful experiences at scale.

The conversation underscores the need for organizations to embrace AI as a tool to amplify human talent, not replace it. Andy also highlights the rapid pace of AI innovation, urging businesses to act now to stay competitive.

Listen for actionable advice on navigating AI adoption, balancing automation with human connection, and fostering a culture of innovation within your organization. Don’t miss Andy’s practical tips for using AI to achieve faster, more sustainable growth while maintaining data security and compliance.