🎙️ Episode 1: Why Your Marketing Isn’t Working (And What to Do About It)

Welcome to the first episode of the Growth-Minded Marketing Podcast! Hosts Steve Phipps and AnnieLaurie Walters kick things off by tackling a challenge many B2B business leaders face: marketing that feels scattered, unclear, or ineffective.

They introduce the GUIDE™ Marketing Framework—a five-part approach designed to bring clarity, focus, and real results to your marketing efforts. Whether you're a CEO or a marketing lead, this episode lays the groundwork for aligning your marketing with your business goals and building trust with the right audience.

You’ll learn:

• Why marketing often feels like it’s not working
• How to align marketing with your business strategy
• The role content plays in educating and earning trust
• Why sales and marketing need to be on the same page

👉 Take the free B2B Marketing Assessment at wayfindmarketing.com to see where your strategy is strong—and where it needs work.

GUIDE™ Framework Highlights:
00:00 – The Marketing Struggle Most Businesses Face
00:34 – Welcome to the Growth-Minded Marketing Podcast
01:20 – Why Marketing Often Misses the Mark
02:57 – The GUIDE™ Framework at a Glance
05:04 – G: Generate Your Strategy and Story
08:20 – U: Upgrade Your Online Presence
12:12 – I: Inform with Content
17:25 – D: Develop and Execute a Sales Plan
22:11 – E: Evaluate and Adjust
24:12 – Final Thoughts + What’s Coming Next

🔗 Links & Resources from This Episode

• Take the free GUIDE™ Marketing Assessment: wayfindmarketing.com/b2b-marketing-assessment
• Learn more about the GUIDE™ Framework: wayfindmarketing.com/b2b-marketing-framework/
• Wayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center/
• Blog: What We Mean by Strategy First Marketing (And Why It Matters)
• Blog: What Is the Big 5? Your Foolproof B2B Content Marketing Strategy

Connect with us on LinkedIn:

• Steve Phipps
• Annie Laurie Walters

✏️ Episode Description:

Marketing shouldn’t feel like a guessing game—especially for growth-minded CEOs. In this trailer episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters introduce the show and share why they created it: to simplify marketing for B2B leaders who are ready to scale with confidence.

Drawing from decades of experience guiding CEOs, marketing teams, and service-based businesses, Steve and AnnieLaurie share what you can expect from this podcast—real strategies, step-by-step coaching, and candid conversations with leaders who've walked the growth path before you.

If marketing feels overwhelming, frustrating, or like it’s just not working… you’re not alone—and you’re in the right place.

🔑 What You'll Learn:

• Why most CEOs feel stuck when it comes to marketing
• How this podcast removes confusion and creates clarity
• What kind of episodes and guests you can expect
• How to take your next step toward smarter, more confident marketing

🎧 Your Hosts:

Steve Phipps is the founder of Wayfind Marketing and a strategic coach for CEOs and marketing leaders across the country.
AnnieLaurie Walters is a seasoned communicator with a passion for helping leaders connect with their audience and message.

✅ Your Next Step:

Take the free GUIDE Marketing Assessment and discover where your strategy needs the most attention—so you can grow with fewer headaches and more results.