Welcome to Grit & Growth’s final episode. After five years and 90 episodes, we’ve asked four Stanford GSB professors who teach in the Seed Transformation Program to tell us what they’ve learned — about the grit of intrepid entrepreneurs working in emerging economies and the growth they’ve experienced in their own teaching.

Jesper Sorensen, Baba Shiv, Jonathan Levav, and Sarah Soule are all Stanford Graduate School of Business professors who have also spent years with Seed teaching business leaders from nearly 30 countries to grow and scale their companies. Their reflections include key takeaways about the resilience, honesty, and heart required to overcome unique challenges and the joy in seeing them triumph. As teachers, these professors also know how to learn from their students. And they’ve incorporated many of those lessons in the MBA and Executive Education programs back at Stanford.

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Perkenalkan Denica Riadini-Flesch, seorang mantan ekonom yang menjadi pengusaha. Ia sedih melihat perjuangan para pengrajin dan petani tradisional di pedesaan Indonesia sehingga ia mendirikan perusahaan untuk membantu mengubah hidup mereka. SukkhaCitta adalah merek mode dari petani-ke-lemari, yang mengembalikan daya kepada para perempuan yang membuat pakaian kita. Misinya: mengakhiri eksploitasi terhadap perempuan dan sekaligus meregenerasi planet ini.

Menyeimbangkan tujuan dan keuntungan, sekaligus melawan permintaan masyarakat akan fast fashion adalah upaya yang cukup berat. Pakaian murah yang diproduksi oleh peretail pasar massal membebani para perajin kecil di mana-mana. Namun, dampak fast fashion terhadap planet kita bahkan lebih dramatis. Industri ini bertanggung jawab atas 10 persen emisi karbon global. Memproduksi satu kaos katun saja bisa menghabiskan 2.700 liter air. Dan semua tekstil yang dibuang menumpuk di tempat pembuangan sampah, menambah 92 juta ton sampah setiap tahun. Begitu Riadini-Flesch mulai memperhatikan cara pembuatan pakaian, ia tahu bahwa ia harus melakukan sesuatu. “Dalam ekonomi kerajinan, pada dasarnya mereka membuat sesuatu selama enam bulan, dan baru setelah itu mereka mencoba menjualnya. Namun pada saat itu, perempuan tidak memiliki daya tawar. Mereka membutuhkan uang tunai agar keluarga mereka bisa bertahan hidup. Dan itulah mengapa sektor ini juga dipenuhi dengan begitu banyak eksploitasi,” jelasnya.

Riadini-Flesch mengambil pendekatan holistik, memperluas akses ke pendidikan dan pasar, dan bisnisnya berfokus pada kalender pertanian, bukan kalender mode. “Kami adalah perusahaan sosial. Apa yang kami lakukan di desa-desa didanai oleh bisnis kami. Jadi pada dasarnya, untuk setiap yang dibeli, pelanggan kami memulai siklus regenerasi di desa-desa kami. Dan karena hanya menggunakan bahan alami dan pewarna alami, pakaian kami hanya butuh sekitar dua hingga empat minggu agar terurai sepenuhnya kembali ke tanah,” katanya.

Mempelajari cara mengembangkan bisnis sambil mempertahankan nilai-nilai yang dipegangnya membuat Denica memikirkan kembali definisi kesuksesannya. Ia mengatakan, “Pertumbuhan bukan hal buruk, selama kita tahu apa yang ‘cukup’ bagi kita. Dan begitu kita mencapainya, kita mempertahankannya. Kita mencari cara untuk menjaga semua orang yang terlibat. Kita mencari cara untuk memberi lebih banyak daripada yang kita terima. Dan ketika itu, bisnis bisa benar-benar menjadi kekuatan untuk kebaikan.”

Dengarkan kisah inspiratif Riadini-Flesch dan bagaimana ia menciptakan perusahaan sosial yang memberi kesempatan nyata bagi perempuan di Indonesia, bukan hanya bantuan.

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Meet Denica Riadini-Flesch, a former economist turned entrepreneur, who was so saddened by the struggles of traditional artisans and farmers in rural Indonesia that she created a company to help change their lives. SukkhaCitta is a farm-to-closet fashion brand that puts power back in the hands of the women who make our clothes. Its mission: to end the exploitation of women and simultaneously regenerate the planet.

Balancing purpose and profit while fighting society’s demand for fast fashion is a challenging endeavor. Inexpensive clothing produced by mass market retailers puts a strain on small artisans everywhere. But fast fashion’s impact on the planet is even more dramatic. The industry is responsible for as much as 10 percent of global carbon emissions. Producing a single cotton T-shirt can take 2,700 liters of water. And all the textiles that are thrown away pile up in landfills, adding 92 million tons of waste each year. Once Riadini-Flesch began really looking at how clothes are made, she knew she had to do something about it. “In the craft economy, you basically make something for up to six months, and only then they try to sell it. But at that moment, women don't have any bargaining power. She needs the cash for her family to survive. And that's how this sector is filled with so much exploitation,” she explains.

Riadini-Flesch took a holistic approach, expanding access to both education and markets, and her business focuses on a farming calendar, not a fashion calendar. “We're a social enterprise. What we do in the villages is being funded by our business. So in essence, with every that our customers buy, they start this cycle of regeneration in our villages. And our clothes, because we use only natural materials and natural dyes, it takes only about two to four weeks for it to completely biodegrade back to the soil,” she says.

Learning how to grow her business while maintaining her values means rethinking her definition of success. She says “Growth is not evil, as long as we know what is our ‘enough.’ And once we hit it, we maintain. We find ways to take care of everyone who's involved. We find ways to give back more than we take. And in that sense, businesses can actually become a force for good.”

Hear Riadini-Flesch’s inspiring story and how she’s creating a social enterprise that gives women in Indonesia true opportunities rather than aid.

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