Simon Lim's special guest on this podcast is Glen Tay, a banker turned designer. What kind of mindset approach did Glen adopt to ensure a smooth transition from banking to designing?
Glen Tay shares about Design Dawg, a creative extension of the branding agency he co-founded (Imaginne). Imaginne (intentionally spelt with double 'n') has offices in Singapore, Kuala Lumpur and Melborne. imaginne.co
What did Design Dawg showcase at Sneaker Con SEA 2025 held at the Marina Bay Sands Expo & Convention Centre in Singapore?
To give you a better idea of what Imaginne does, Glen Tay reveals how the agency designed something based on an understanding of the brand - in other words, the brand values, brand essence, brand statement, etc.
Glen Tay's background in design spans automotive, digital transformation & industrial design. This includes time spent building a streetwear fashion business, and design for cars.
If you're a brand owner, what are some ways that your brand can standout from the competition in today's market? What's important for brand's these days? Glen speaks about this.
And when it comes to design, would too many opinions or ''cooks' spoil the broth? Or would gaining diverse feedback be the answer to creating a good design? Find out from Glen Tay. This interview was first heard on ONE FM 91.3, a station of SPH Media in Singapore.

DESIGN DAWG
Instagram @design_dawg

IMAGINNE
Website imaginne.co

GLEN TAY
Email
tayglen@gmail.com
Glen.Tay@imaginne.asia

ONE FM 91.3
Find out more about ONE FM 91.3 via onefm.sg

SIMON LIM
Follow Simon Lim on Instagram via @simonlim.personality

@onefm913. @sphmediasg @design_dawg
@re.imaginne.brand #brandingdesign #design #bankerturneddesigner #brandagency #sneakerconsea #sneakercon
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