​Laura Nelson is the Founder of Front Office Rocks, a virtual training platform dedicated to enhancing dental office management and customer service. Drawing from her experience as a front office manager, she identified significant training gaps in the dental industry and committed herself to empowering dental teams. Laura has authored books such as Step Away from the Drill and Hiring Without Hesitation, offering valuable insights into practice management and effective hiring strategies. Beyond her contributions to dentistry, she co-founded Sober Life Rocks, advocating for sober inclusivity at professional events.

The dental industry is on the brink of a major transformation, one driven by the rapid advancement of artificial intelligence and a renewed focus on leadership. As daily tasks become more automated and practices look for new ways to increase efficiency, teams are left wondering: how can they stay relevant and thrive in this evolving landscape?

According to Laura Nelson, a nationally recognized educator and innovator in dental team training, the key is embracing AI not as a threat but as a tool to eliminate inefficiencies. She highlights that dental teams must shift their mindset, using AI to offload repetitive tasks and free up time for patient care and relationship-building. This shift creates opportunities for team members to grow into more strategic roles. Laura also emphasizes that leadership, not just technology, will be the deciding factor in which practices rise to the top, especially as office managers are increasingly expected to lead teams — not just manage tasks.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Laura Nelson, Founder of Front Office Rocks, to discuss how dental teams can future-proof themselves through technology and leadership. They explore why AI should be viewed as an opportunity, how to vet the right tools, and the importance of upskilling team members for long-term success. Laura also shares tips on building stronger leaders within your practice.