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When Rachel Sanders couldn't shake her post-pregnancy health struggles despite "doing all the wellness things," she discovered a hidden culprit that affects millions of women: cortisol imbalance. This revelation not only transformed her own well-being but sparked the creation of Routine, a company developing science-backed supplements for sleep, stress, and focus.

The former investment banker brings a refreshingly practical perspective to wellness. Rather than promoting elaborate self-care rituals impossible for busy people to maintain, Sanders offers simple, effective solutions that seamlessly integrate into chaotic schedules. Her approach resonates deeply with her audience—particularly women in their 30s to 50s experiencing unexplained symptoms like brain fog, irritability, stubborn weight gain, and chronic fatigue.

What makes Sanders' story particularly compelling is her transparency about the entrepreneurial journey. She grew her Instagram following to 117,000 in just nine months through consistent posting, strategic platform focus, and authentic vulnerability. Unlike many wellness influencers, she doesn't present a perfect lifestyle but instead shares her ongoing experiments with health optimization while balancing motherhood and business leadership.

The conversation explores how modern life creates the perfect storm for hormone imbalance. From constant digital stimulation to artificial lighting and processed foods, our bodies remain in chronic fight-or-flight mode. Sanders explains how this manifests in numerous symptoms affecting quality of life, productivity, and relationships—symptoms many dismiss as normal aging or parenting stress.

Whether you're struggling with unexplained health issues, building a personal brand, or navigating entrepreneurship while maintaining wellness, this episode delivers actionable insights from someone who's successfully walking that path. Discover how understanding cortisol might be the missing piece in your health puzzle and how small, consistent changes can create remarkable improvements in how you feel and function daily.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!