Summer is upon us, and savvy authors know this season presents unique marketing opportunities—but what exactly makes a book beach-worthy? Penny Sansevieri and Amy Cornell dive into the evolving definition of "summer reads" and reveal practical strategies for positioning any book to capture readers' attention during these warmer months.

The podcast challenges traditional notions of what constitutes summer reading material. While escapist genre fiction remains popular, today's readers are equally drawn to true crime, activity-based children's books, and "maker" titles that inspire summer projects. With rising travel costs leading many to embrace "staycations," books offering at-home experiences or local exploration guides are experiencing unexpected popularity surges. The hosts emphasize that even serious books needn't be shelved until fall—they simply require different positioning to connect with summer readers.

What makes this episode particularly valuable is its focus on low-cost, high-impact marketing pivots. Rather than suggesting expensive cover redesigns or content overhauls, Penny and Amy recommend simple tweaks and easy changes to grab more summer readers!

Ready to transform your book into this summer's must-read? Update your marketing approach with these practical strategies, engage your fans with seasonal promotions, and watch your conversions grow. Remember—these techniques work for books of all genres and publication dates, and once developed, can be adapted for any season throughout the year.

Send us your feedback!

Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
4. Save: Once you've written your review, click "Save" to submit it.

Be sure you're following or subscribed to the show first.

Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/