Brian Hefty, a name synonymous with practical, farmer-first agronomic education. As co-host of Ag PhD TV and Radio, Brian shares what it’s like to grow up on a livestock and crop farm, learn from his father’s teachings, and eventually build one of the most respected agronomy platforms in agriculture alongside his brother Darren.

We discuss how the Hefty Seed Company has grown to 50 locations across 12 states, making it the 7th largest crop protection retailer and 11th largest seed dealer in the country. Brian shares what it means to focus on ROI—not just cost—and why pulling more soil samples may be one of the biggest untapped opportunities in ag. He explains how trying new things, experimenting on-farm, and remaining a lifelong learner are key to long-term profitability.

Brian also talks about his book, 100 an Hour Jobs: Lessons from Dad, and how early advice from his father shaped his outlook on time, value, and purpose. From his Christian faith to his family life, Brian brings authenticity to both his work and words.

We get a sneak peek into upcoming events like Ag PhD Field Day (July 31) and Cultivate 2025 in Fargo, both designed to bring growers together to learn, network, and find new solutions. Plus, we explore how Ag PhD is expanding its reach through platforms like AcresTV, social media, and podcasts—helping farmers stay informed no matter where they are.

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Website: www.Farm4Profit.com

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Email address: Farm4profitllc@gmail.com

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we welcome Ethan Branscum, a farmland investment leader with a deep background in ag finance, to explore the growing intersection of agriculture and alternative investment. As Partner and Director of Farmland Investments at Sower Farmland Fund and Legacy Farmland Fund, Ethan helps manage a portfolio of properties that connect farmland owners with investors—all while prioritizing legacy, flexibility, and profitability.

Ethan shares his personal path from his upbringing and education at the University of Arkansas to over a decade in ag finance and credit. He breaks down the mission behind Legacy Farmland Fund: giving landowners a new path to transition their asset without selling out their identity. Listeners will get a refresh on how Legacy enables contributors to trade farmland for ownership shares—maintaining long-term exposure to farmland returns, gaining liquidity, and relieving themselves from day-to-day operations.

We dive into today’s land investment landscape, exploring what investors are looking for, how farmland compares to other asset classes, and which U.S. regions are catching the most interest. Ethan also unpacks how technology and data are changing the way land is valued, managed, and selected for investment.

For farmers, this episode provides guidance on what makes a strong farmer-investor partnership, what Ethan looks for in operators, and how Sower supports profitability and growth from the ground up. He offers candid advice for producers considering leasing versus owning, and shares examples of farmer success stories made possible through Sower’s model.

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

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We step into the world of premium winegrowing with two of Sonoma County’s most respected vineyard leaders.

First, we hear from Jake Terrell, Director of Vineyards at St. Francis Winery, who shares how his viticulture background and years managing vineyards like Monte Rosso have shaped his approach to sustainable farming. Jake outlines how timing, precision, and green practices drive quality grape production. He also discusses his role in revising the Code of Sustainable Winegrowing Practices, showcasing his leadership in building a more environmentally conscious wine industry.

Then, we’re joined by Glenn Proctor of Puccioni Ranch & Vineyards, whose winemaking heritage dates back to 1904. Glenn gives us a rare look at the art of letting the vineyard speak for itself, drawing on a century of family knowledge and old-vine farming. We also explore his broader experience in the wine industry — from leadership roles at Beaulieu Vineyard (BV) and Sterling, to becoming a partner at The Ciatti Company, the world’s largest grape and bulk wine brokerage.

Together, Jake and Glenn reflect on the evolution of the wine business, how sustainability and tradition are converging, and what the future holds for vineyard operations amid changing climate, consumer demand, and labor dynamics.

Listeners will walk away with an appreciation for what it means to farm for flavor, legacy, and longevity — and how lessons from the vineyard apply to agriculture across the board.

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

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