FCM215: The North Star: The Secret to Building a Brand That Grows With You
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FCM215: The North Star: The Secret to Building a Brand That Grows With You
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Narrated by:
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About this listen
If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience.
It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot.
You’ll learn:
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Why growth by default leads to burnout and brand confusion
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How to unify your team, marketing, and client experience under one idea
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Why consistency beats charisma when it comes to instructors
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How a studio with less experience outperformed a stacked team of experts
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The single most important question to ask about your business.
Want to find your North Star?
Download our free worksheet here:
👉 https://www.fitcarma.com/north-star-download/
Want help putting it into action across your brand?
Book a North Star Session:
👉 https://www.fitcarma.com/northstar