Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
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Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
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About this listen
Marketing Futures Podcast host Mike Berberich returns to the 2024 Brand Masters Conference to talk to Brad Barnett, Vice President of Enterprise Marketing at Nationwide. Brad shares how the brand has been able to evolve its iconic jingle over the years without losing any of its equity among consumers, and how nurturing its partnership with former NFL star Peyton Manning has been critical to building the brand.
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