Authority. It's something we all crave. We want people to see us as experts in our field so that we can build an engaged following that hangs on to our every word. And one of the best ways to build authority is through podcasting. In 2023, starting a podcast should be at the top of your list if you're looking to establish yourself or your business as an authority figure. But where do you start? Below are three essential tips you need to follow in order to launch a successful podcast in 2023:

1. Find your niche. The first step to starting a successful podcast is finding your niche. What are you passionate about? What do you think you could talk about for hours on end? Choose a topic that you're genuinely interested in and that you know a lot about, and build your podcast around that theme.

2. Invest in quality equipment. These days, anyone can start a podcast with just a microphone and some free software. But if you want your podcast to sound professional and polished, it's worth investing in some quality equipment. Look for a microphone that will capture your voice clearly, and invest in some basic audio editing software so that you can clean up any errors before you hit publish.

3. Promote, promote, promote! Once you have your first few episodes recorded and published, it's time to start promoting your show. Send out email newsletters, post on social media, and reach out to any relevant bloggers or other influencers who might be able to help spread the word. The more people you can get listening to your show, the better chance you have of building a successful podcast.

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Podcast Hosted By Sinéad Acevedo connect on Instagram here