Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Troy Dean breaks down why having a simple, easy-to-understand offer helps you close more deals, while long-term success comes from providing unique value beyond the first sale, and how growth plans keep clients invested for years.

If you're looking to make your agency services easier to sell, create a clear roadmap that keeps clients engaged, and build a business that grows without constantly chasing new leads, then this episode is for you.

What You’ll Discover in This Episode

• The Power of Simple Offers: Why clarity is key to closing deals and attracting referrals.
• Building Long-Term Relationships: How to transition clients from one-time projects to ongoing growth plans.
• The Importance of Paid Discovery: Setting the stage for recurring revenue from day one.
• Scaling Beyond One-Time Projects: Transforming your agency into a strategic partner for client success.
• Avoiding Common Pitfalls: Mistakes that can hinder agency growth and how to avoid them.

Chapters

00:00 - Introduction
03:00 - The Importance of Simple Offers
08:00 - Fire Starters and Accelerators - Wedge Products
14:00 - Clarity Wins
20:00 - The Power of Growth Plans
23:00 - Why Clients Want More Than Just a Website
26:00 - Common Mistakes Agencies Make

Handy Links

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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