• Episode 51: Innovative sales strategies for selling to women

  • Mar 21 2025
  • Length: 20 mins
  • Podcast

Episode 51: Innovative sales strategies for selling to women

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  • Summary

  • Unlock the secrets to engaging with a powerful demographic in the latest episode of Hancock Talks, featuring Marti Barletta, renowned as "the First Lady of Marketing to Women." Dive deep with Marti as she sheds light on the evolving role of women as financial decision-makers. Enhance your client interactions and sales strategies by exploring:

    • The unique decision-making processes of women
    • Factors impacting their wealth-building journeys
    • Tailored marketing strategies for women who are primary earners
    • How to conduct meaningful financial discussions with women

    INTENDED FOR FINANCIAL PROFESSIONAL USE ONLY. NOT INTENDED FOR USE WITH THE GENERAL PUBLIC.

    Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.

    MLINY031725847-2
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