In this episode of The Science Warriors Show, host Adel Hameed is joined by Hussein Hammoud, a seasoned marketing strategist with over 20 years of experience in business development, branding, and strategic communication. As markets evolve at an unprecedented pace, businesses face a critical challenge: how do you create marketing strategies that not only capture attention today but also build lasting brand equity for the future?

Hussein unpacks the science behind consumer behavior, revealing what truly drives brand loyalty in an era of digital noise. He and Adel explore the intersection of data, storytelling, and technology, discussing how AI-powered marketing is reshaping engagement and why authenticity remains the cornerstone of effective communication. They also dive into the importance of adaptability, innovation, and purpose-driven messaging in sustaining brand relevance over time.

Whether you're a marketing professional, entrepreneur, or business leader looking to future-proof your brand, this episode is packed with actionable insights to help you craft strategies that go beyond trends and deliver long-term impact.

Want to unlock the secrets to marketing longevity? Tune in now and discover how to build a brand that stands the test of time!

Hussein Hammoud’s Linkedin Profile: https://www.linkedin.com/in/hammoudhussein/

Fijley Talks Channel Link: https://www.youtube.com/@FijleyTalks

Fijley Talks Instagram Link: https://www.instagram.com/fijleytalks/

Invest in the art of storytelling to raise your return on inspiration by Joe Takai, Lisa Hartenberger, Paul Ichilcik, Tara Murphy: https://www.mckinsey.com/locations/mckinsey-client-capabilities-network/our-work/strategic-and-change-communications/the-communications-exchange/invest-in-the-art-of-storytelling-to-raise-your-return-on-inspiration

Why Founders Need to Focus More on Sales and Marketing: https://hbr.org/podcast/2024/10/why-founders-need-to-focus-more-on-sales-and-marketing

5 Gen AI Myths Holding Sales and Marketing Teams Back by Doug J. Chung, Candace Lun Plotkin, Siamak Sarvari, Jennifer Stanley and Maria Valdivieso: https://hbr.org/2025/02/5-gen-ai-myths-holding-sales-and-marketing-teams-back