In this interview episode, I sit down with Liz Riffle of Riffle Farms, a bison rancher and holistic land steward in West Virginia. Liz shares her journey from being dubbed the “crazy bison lady” to running a thriving multi-enterprise farm rooted in regenerative principles. We talk about how she discovered the Holistic Management® framework, scaled from 7 to 50 bison on just 130 acres, and built a business that supports her land, family, and community. From fencing lessons to value-added products, Liz offers honest insights into what it really takes to raise bison holistically—and why listening to nature always pays off.

Check out Riffle Farms here: https://www.rifflefarms.com/

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Connect with Christine Martin:
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