Episode 103: Chris Cook -The IBC Playbook
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Episode 103: Chris Cook -The IBC Playbook
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About this listen
Thomas interviews Chris, a Regional Vice President at Ameritas, about the Infinite Banking Concept (IBC) and Ameritas's support for it through whole life insurance products. Chris shares insights from his 19 years at Ameritas, discussing company culture, employee development, and the importance of relationships in insurance. Their conversation covers how technology is changing the industry, the value of comprehensive financial planning, challenges in client education, and advice for new agents. Chris also highlights the benefits of IBC for business owners and families, and Ameritas's commitment to agent support and diversity.
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