If you thought Name, Image, and Likeness (NIL) just applied to D1 College athletes (like we did!), boy were you wrong! Courtney Altemus from Advance NIL joins Chuck and Brian to set the record straight.

In Episode 24 of Bump. Set. Mic, we dive deep into the world of Name, Image, and Likeness (NIL) rights, focusing on how it's changing things in the college world and also impacting high school athletes, too. NIL has been a game-changer in the sports world, allowing athletes to profit from their personal brand, but what does this mean for high school students navigating this new landscape?

In Segment 1, we break down the basics of NIL, Courtney talks about her experiences advising athletes at various levels, and the history of history how things evolved to this point with regard to NIL. In addition, we explore the opportunities and challenges it presents as Courtney offers expert insights on how high school athletes can start preparing to leverage their personal brand effectively and responsibly.

In Segment 2, we discuss the importance of branding and Courtney shares tips on how to build a successful personal brand. She also shares her expertise on how to apply safeguards to avoid being taken advantage of and/or falling into legal trouble and who should be involved in that process to help athletes along the way.

In Segment 3 we discuss the future of NIL and how shifts in the ever-changing landscape could impact high school athletes moving forward. Courtney also addresses some practical considerations and points listeners in the right direction for sources of additional information about the process.

No matter the sport, whether you're an athlete thinking about the future, a parent, or a coach, this episode provides crucial information to help you understand the evolving NIL landscape and its potential impact on high school sports.

Key Topics:

• What is NIL, and how did it come to be?
• The pros and cons of NIL for high school athletes.
• Understanding NIL deals and how to navigate the business side of sports.
• The impact of NIL on college recruitment and high school sports.
• Legal and ethical issues surrounding NIL for high school students.
• How to start building your personal brand as a high school athlete.

Tune in to get informed and empowered about NIL in high school sports!

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