• 18. LinkedIn Success Strategy: Why Posting, Engaging & Connecting Matter
    Apr 28 2025

    Are you showing up on LinkedIn but not seeing results? In this episode, Scott and Nancy reveal their three pronged approach to LinkedIn success that's helping service professionals build powerful personal brands and attract aligned clients.


    After working with hundreds of coaches and consultants, they share why the most successful professionals don't just post content, they strategically combine content creation, active engagement, and purposeful connection building to create a powerful momentum that builds credibility and attracts opportunities.


    Whether you're just getting started on LinkedIn or looking to optimize your current strategy, this episode breaks down exactly how to implement this approach without spending hours on the platform.


    Key takeaways:


    • Why your content strategy might be missing critical elements

    • How engagement actually builds relationships that convert

    • The strategic connection approach that puts you in front of ideal clients

    • A simple 10 minute daily system that builds momentum without overwhelm


    Want your LinkedIn profile to actually do the heavy lifting? Download our free LinkedIn Profile Optimization Checklist and get plug and play templates + an AI tool that helps you share your story with confidence. Click here to download: 3 High-Impact LinkedIn Post Templates to Boost Engagement and Attract Clients

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    22 mins
  • 17. Breaking Free from the AI Tool Maze: Simplicity for Service Providers
    Apr 21 2025

    Feeling like you need a PhD just to choose between AI tools these days? In this episode, Nancy tackles the "shiny object syndrome" of AI technology that's leaving 64% of professionals paralyzed by choices.


    Drawing from real world experience and surprising statistics from a recent Canva study, Nancy reveals her personal "less is more" approach that's helped her clients reclaim over 200 hours annually without constantly chasing the latest AI trend.


    You'll discover her refreshingly straightforward three part system, including the unconventional 5 minute morning routine that keeps her informed without the overwhelm, the quarterly practice that prevents impulse-adoption, and the business review technique that turns AI from distraction to strategic advantage.


    Key takeaways:

    • The counterintuitive "rule of three" for staying current with minimal time investment

    • Why most AI implementation advice actually increases overwhelm (and what to do instead)

    • The filtering questions that instantly clarify which tools deserve your attention

    • A behind-the-scenes look at transforming website development from weeks to minutes

    • The simple tracking system that proves which AI investments actually matter


    Tired of AI overwhelm? Ready to implement a strategic system that actually works? Learn how our Expert Content Society can help you leverage AI for LinkedIn content creation or discover how the Expert Authority program transforms businesses through strategic AI implementation. Break free from tech fatigue today at The Time To Grow

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    14 mins
  • 16. Driving Website Traffic Using Your LinkedIn Profile: 3 Simple Strategies
    Apr 14 2025

    Looking to generate more leads and visibility through LinkedIn but not sure how to drive traffic to your website? In this episode, Scott and Nancy reveal three powerful (and completely free) strategies to turn your LinkedIn profile into a traffic-generating machine.


    After years of helping entrepreneurs leverage LinkedIn for business growth, they share the exact profile optimization tactics that get results, common mistakes most people make with their profiles, and why you don't need premium LinkedIn features to drive significant traffic.


    Whether you're a coach, consultant, or service provider looking to grow your email list or increase website visitors, these actionable LinkedIn strategies will help you maximize your profile's potential immediately.


    Key takeaways:

    • How to use your headline section to create compelling calls-to-action

    • The underutilized "Featured Content" section and how to leverage it strategically

    • Smart placement of website links throughout your profile for maximum visibility

    • Why your LinkedIn profile should function as your digital billboard


    If you'd like to improve your LinkedIn strategy, register for our free five-day workshop, "Scale Your Business Using LinkedIn," from April 21-25 from 12-1 p.m. EST: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop-april2025.


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    8 mins
  • 15. Why High-Ticket Offers Perform Best on LinkedIn: The Decision-Maker Advantage
    Apr 7 2025

    Wondering why your premium services aren't getting traction on social media? In this episode, Scott and Nancy reveal why LinkedIn outperforms every other platform for high-ticket offers and provide a strategic framework for success that most professionals miss.


    With 88% of LinkedIn's billion users in decision-making positions, the platform creates an unparalleled opportunity for service professionals to connect with buyers who have both the authority and resources to invest in premium solutions. Scott and Nancy unpack the counterintuitive "silent audience" phenomenon and explain why patience trumps quick-win tactics when selling high-value services.


    Whether you're a coach, consultant, or service professional offering programs at $1,000 or more, this episode will transform how you approach LinkedIn marketing and help you position for sustainable success with decision-makers.


    Key takeaways:


    • Why LinkedIn's 8:1 ratio of decision-makers to service providers creates the ideal environment for premium offers

    • The truth behind engagement metrics and how to leverage the 99% of users who consume but don't create content

    • How to approach LinkedIn as "the retirement plan for your social media strategy"

    • Real examples of clients securing five-figure deals and major media opportunities through patient LinkedIn strategies

    • Why automation tactics fail and what works instead for high-ticket service providers


    Ready to attract high-ticket clients consistently on LinkedIn? Join our free 5-day "Scale Your Business Using LinkedIn Blueprint" workshop (April 21-25) where we'll show you exactly how to position your premium services for decision-makers. Secure your spot now, these strategies have helped our clients land five-figure deals: Scale Your Business Blueprint Workshop


    Apply for our Mastermind Program Here: Expert Authority (apply now): Expert Authority

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    18 mins
  • 14. Building a Network of High-Value LinkedIn Clients: The Strategic Approach
    Mar 31 2025

    Are you connecting with random people on LinkedIn but not seeing any real business results? In this episode, Scott and Nancy reveal their proven process for building a strategic network on LinkedIn that actually generates clients and referrals.


    After helping hundreds of service professionals transform their LinkedIn strategy, they share the two specific types of people you should be connecting with (and why most people waste time on the wrong connections), how to use Boolean search techniques to find your ideal clients, and real examples of how just one strategic connection can lead to multiple high-value opportunities.


    Whether you're a coach, consultant, or service professional looking to leverage LinkedIn more effectively, this episode gives you an actionable framework for building a network that delivers real business results.


    Key takeaways:


    • The only two types of people worth connecting with on LinkedIn

    • How to use Boolean search to find high-value connections quickly

    • Why being specific in your search criteria expands rather than limits opportunities

    • Real examples of how one strategic connection led to 16 paid speaking engagements

      • Common LinkedIn networking mistakes that waste your time and how to avoid them

    • Stay updated on our upcoming workshops by visiting: thetimetogrow.com/workshops.
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    14 mins
  • 13. LinkedIn Content That Sells: How to Attract Clients Without Pitching
    Mar 24 2025

    Feeling stuck about what to post on LinkedIn? In this candid episode, Scott and Nancy reveal the untapped opportunity for coaches and consultants on a platform where most professionals consume but rarely create.


    They share their surprising discoveries from analyzing hundreds of high-performing posts from service professionals. Moving beyond generic advice, they break down the 12 distinct content types that generate client inquiries without resorting to sales pitches or pushy tactics.


    This episode offers a behind-the-scenes look at how certain content types activate curiosity and interest naturally, prompting potential clients to reach out first. Scott and Nancy explain why most service professionals get LinkedIn wrong and provide their step-by-step framework for creating content that positions you as the trusted authority in your field.


    Key takeaways:


    • The fundamental difference between content that sells and content that repels

    • How to leverage the platform-specific features of LinkedIn most users ignore

    • Why your content voice matters more than your posting frequency

    • The counterintuitive approach to content that makes prospects initiate contact

    • Simple templates for turning your expertise into engaging LinkedIn posts


    Join our free "LinkedIn Content That Sells" workshop starting this Wednesday, March 24-26, at: The LinkedIn Content That Leads to Sales 3 Day Workshop

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    16 mins
  • 12. From Connection to Client: Proven LinkedIn Content Strategies That Work
    Mar 17 2025

    Are you posting consistently on LinkedIn but struggling to see actual business results? In this episode, Scott and Nancy reveal their three proven LinkedIn content strategies that transform casual connections into paying clients.


    Drawing from their experience helping hundreds of service-based professionals build their authority on LinkedIn, they unpack exactly how to create content that genuinely resonates with your ideal audience. You'll discover why video builds trust faster than any other content type, how strategic polls provide invaluable audience insights, and why LinkedIn newsletters are the most underutilized tool for establishing your expertise.


    Whether you're a coach, consultant, or service provider looking to grow your business through LinkedIn, this episode provides actionable strategies you can implement immediately.


    Key takeaways:


    • Why video content creates deeper connections than text alone

    • How to use polls to uncover what your audience truly wants

    • The newsletter strategy that bypasses the algorithm and lands in your prospects' inboxes

    • Common LinkedIn content mistakes that prevent connection-to-client conversions

    • Real examples of content that generated significant business opportunities


    If you're ready to take your LinkedIn strategy to the next level, join our "Creating LinkedIn Content That Sells" workshop on March 24-26. Limited spots available - reserve yours today! The LinkedIn Content That Leads to Sales 3 Day Workshop

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    12 mins
  • 11. Leveraging LinkedIn Polls for Market Research: Strategic Approaches for Real Results
    Mar 10 2025

    Tired of seeing high engagement on LinkedIn but few actual leads? In this episode, Scott and Nancy unpack an effective strategy using LinkedIn polls to identify potential clients hiding in plain sight among your connections.


    They reveal how most professionals misuse polls as basic engagement tools, when they should be leveraging them as sophisticated research instruments that open doors to meaningful business conversations. You'll discover their unique two-poll approach, developed through years of LinkedIn expertise and client work.


    Scott shares a recent success story where a single poll about LinkedIn algorithms not only generated dozens of comments but led to 8 new client inquiries, while Nancy breaks down the psychology behind effective poll questions that prompt people to self-identify their challenges.


    Key takeaways:


    • Why relevant, business-focused poll questions outperform generic engagement polls

    • The strategic difference between Yes/No polls and multiple-choice formats

    • How to naturally follow up with poll respondents without feeling pushy

    • A systematic approach to using poll insights for content planning

    • Tactical timing considerations that maximize poll performance


    Upgrade your LinkedIn strategy from random posting to revenue growth. Join the Expert Content Society waitlist: The Expert Content Society Waitlist


    Register for the "Creating LinkedIn Content That Sells" 3 Day Workshop March 24-26): The LinkedIn Content That Leads to Sales 3 Day Workshop

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    11 mins
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