Elite Expert Insider Podcast By Melanie Johnson & Jenn Foster cover art

Elite Expert Insider

Elite Expert Insider

By: Melanie Johnson & Jenn Foster
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Elite Expert Insider podcast. Educate, inspire and motivate entrepreneurs, innovators and growth seekers. Hosts Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, will bring you conversations from business, personal development to health and fitness. They will chat with special guests, industry leaders, authors, business and marketing experts and just darn interesting people. It’s the show that will up your game!2024 Elite Online Publishing Economics Leadership Management Management & Leadership
Episodes
  • The Power of Branding on Wheels with Jared Rosenthal
    Jun 30 2025

    Welcome to another episode of the Elite Expert Insider Podcast! In today’s episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who’s Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of his entrepreneurial journey, from managing 400 employees in the corporate world to launching a unique mobile DNA and drug testing service that grabbed headlines and changed the industry.

    You’ll hear how Jared leveraged eye-catching branding and clever marketing strategies to build his company from the ground up, as well as his insights into the ongoing challenges and solutions for entrepreneurs—especially in the ever-evolving world of software, onboarding, and digital marketing. Jared and Jenn dive into the importance of SEO, adapting to new technologies like AI, and why understanding your audience is the key to business growth.

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    22 mins
  • Build a Brand That Sells featuring Luis Baez
    Jun 23 2025

    Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation.

    He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business. Luis breaks down the essential mindset shifts necessary for building a brand that genuinely connects with others, emphasizing the importance of authenticity, human connection, and aligning your message with the value you deliver.

    He offers practical advice on blending automation with real human touchpoints, as well as tips on confidently pricing your services and creating repeatable revenue through signature frameworks.

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    22 mins
  • How She Balances Multiple Businesses and Motherhood – Kash Rocheleau's Real-Life Strategies
    Jun 16 2025

    In this episode with Kash Rocheleau, you’ll get a behind-the-scenes look at how she balances being a CEO, mom, and business owner—without losing sight of what’s really important. From navigating career transitions and setting boundaries, to handling industry changes and finding purpose in the day-to-day, Kash shares her story in a refreshingly authentic way.

    Follow her on LinkedIn: https://www.linkedin.com/in/kash-rocheleau-a0678528/

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    20 mins
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