In Part 4 of The Rise of Sustainability Regulations series, host Rick Crawford sits down with environmental lawyer James Pollack of Marten Law to explore one of the most high-stakes topics in sustainability today: green marketing claims.

With regulators, retailers, and consumers cracking down on greenwashing, how can brands in the fishing and outdoor industries talk about their sustainability efforts without getting into legal trouble?

In this episode, we cover:

• What counts as greenwashing under U.S. law
• How the FTC’s Green Guides can help brands
• What retailers expect from supplier marketing claims
• Best practices for making credible, compliant, and substantiated sustainability claims

Whether you're a marketing leader, sustainability professional, or business owner, this episode offers critical insights into staying transparent, trustworthy, and competitive in a changing regulatory landscape.

Also, be sure to check out Emerger Strategies’ new Sustainability Sales & Marketing Services help outdoor and fishing brands turn credible sustainability performance into powerful, compliant marketing that drives revenue and builds trust. We translate technical data into clear, compelling messaging that meets retailer requirements and avoids greenwashing. From strategy to storytelling, we make sustainability sell.

🎧 Tune in now and avoid the legal pitfalls of greenwashing—while still telling your brand’s sustainability story with impact.

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For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

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