EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
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EP. 32 The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
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About this listen
Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.
Learn more about Oliver
· EO IPSO Communications
· Website
Books
· MessageMachine
· Unignorable
· Speak like a CEO
Topics
· The three myths of communications
· Oliver’s journey: from corporate to entrepreneurship
· The lure of the “Spin Doctors”
· The 5 pillars of great communications
· Connecting personal stories to a company’s mission
· The world of EasyJet
· Crisis communications
· The role of the brand in cultural issues
· The one insight in life
· What is a healthy brand
Connect with Howie
How I can Help You
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- 1:1 Personal brand coaching