EP #06 Why Localization Is Key to Global Success: Unlocking Markets One Culture at a Time
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EP #06 Why Localization Is Key to Global Success: Unlocking Markets One Culture at a Time
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About this listen
In this episode of NXT on Strategie, host Nivya explores why localization — adapting products, marketing, and operations to fit local cultures and preferences — is crucial for businesses aiming to succeed globally. We discuss how top brands tailor everything from language to user experience, why a one-size-fits-all approach fails, and how localization builds trust and competitive advantage in diverse markets. Whether you’re expanding internationally or just curious about global strategy, this episode offers practical insights to help you go local to go global.
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