EP #02 Why Global Brands Fail in Local Markets – And How You Can Succeed
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EP #02 Why Global Brands Fail in Local Markets – And How You Can Succeed
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About this listen
In the debut episode of NXT on Strategie, host Nivya unpacks why even the biggest global brands — like Walmart and Starbucks — stumble when entering new markets. From cultural misalignment to ignoring local preferences, Nivya breaks down the five major reasons international expansions fail and shares practical, strategic steps businesses can take to avoid repeating those costly mistakes.
Whether you’re a founder, a student of business, or someone exploring international markets, this episode offers sharp insights and actionable takeaways to help you think globally — and act locally.
🎧 Tune in and discover why being global isn’t enough — being relevant is what wins.
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