Drink Up

By: Samuel Anderson
  • Summary

  • Welcome to the world of beverage brand building, where every sip tells a story and every label speaks volumes. In a world full of options, building a successful beverage brand is no easy feat. It takes creativity, passion, and a deep understanding of the ever-evolving tastes and preferences of consumers. From craft breweries to artisanal coffee roasters, from soda startups to energy drink disruptors, the beverage industry is a playground for those who dare to dream big and take risks. So grab your favorite beverage, sit back, and let's explore the art and science of beverage brand building.
    Samuel Anderson
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Episodes
  • From Rock Star to Culinary Maestro: The Paul Cullen Story
    Apr 19 2025

    In this engaging conversation, Paul Cullen, former bassist of Bad Company, shares his journey from rock star to culinary expert and wine entrepreneur. He discusses his passion for cooking, the unique in-home dining experiences he offers, and the challenges of navigating the wine industry, including tariffs. Paul also highlights his philanthropic efforts through the Paul Cares Foundation, which supports young adults in the culinary arts. The conversation culminates in a musical performance, showcasing Paul's enduring love for music.

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    52 mins
  • From Shark Tank to Success: Adam Callinan's Journey
    Apr 9 2025

    In this engaging conversation, Adam Callinan shares his entrepreneurial journey, including his experience on Shark Tank with his product, Bottle Keeper. He discusses the challenges and successes of building his business, the acquisition by Arctic Outdoors, and the lessons learned from failure and resilience. Adam also introduces his new tech venture, Pentane, which aims to help businesses optimize their operations through data analysis. In this conversation, Adam Callinan discusses the journey of entrepreneurship, emphasizing the importance of tracking financials and utilizing tools like Pentane for business growth. He shares insights on starting from scratch, the significance of understanding revenue models, and the necessity of integrating accounting tools for efficiency. The discussion also highlights the value of clarity and guidance in making business decisions, as well as the importance of embracing failure and taking action in the entrepreneurial journey.

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    44 mins
  • Navigating the Supply Chain: Insights from Ryan Halleman
    Apr 9 2025

    In this episode of the Drink Up podcast, Adam Smith and Ryan Halleman discuss Ryan's extensive background in procurement and supply chain, leading to the formation of Apex Group 360. They explore the importance of understanding client needs, the value of expertise in brand development, and the significance of feasibility studies in market research. The conversation emphasizes democratizing access to consulting services for emerging brands and the collaborative nature of the consulting industry. In this conversation, Ryan Halleman and Adam Smith discuss the importance of networking and free work in the consulting industry, the value of engaging with potential clients, and the upcoming Craft Brewers Conference. They explore trends in the beverage industry, including cost optimization and consumer preferences for product labeling. The discussion emphasizes the significance of local brands and the potential for market expansion, encouraging listeners to seek out solutions that fit their needs without feeling overwhelmed by costs.

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    54 mins
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