Dress Your Startup for Success: Why Branding is Your First Growth System
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Dress Your Startup for Success: Why Branding is Your First Growth System
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About this listen
Your brand isn’t your logo — it’s your startup’s first impression, emotional footprint, and a growth engine hiding in plain sight. In this episode, Maria and Katie sit down with brand strategist Esteban Arroba Del Castillo to talk about why even scrappy, pre-MVP startups need to show up with a clear voice, vibe, and visual identity.
We get into:
- Why branding is a system, not just surface polish
- How to craft a killer brand without torching your budget
- What founders risk when they “launch naked”
- The trust-building link between branding and fundraising
- How to blend creative chaos with operational discipline
If you're an early-stage founder trying to stand out (and not look like an AI-generated Apple clone), hit play.
Links:
Team & Tonic website: https://www.teamandtonic.com
Esteban's LinkedIn: https://www.linkedin.com/in/esteban-a/
Esteban's email: esteban@teamandtonic.com
ScaleSpark: https://www.scalespark.ai
Maria's LinkedIn: https://www.linkedin.com/in/mariapienaar/
Katie's LinkedIn: https://www.linkedin.com/in/katiewhitcraft/
ScaleSpark email: info@scalespark.ai
Apple Think Different Ad: https://www.youtube.com/watch?v=BPX9v8F547k