Pablo Cortez of Sitio Landscape Architecture, is using AI—not to replace creativity—but to streamline and strengthen the business behind his design practice. From zoning workflows through Sitio’s “Code Flow” service to real-time financial forecasting, Pablo shares how tools like ChatGPT help him lead more effectively while keeping all creative decisions strictly human-made.

We also talk about where AI belongs in a creative studio—and where it absolutely doesn’t. If you’re a designer, studio owner, or strategist curious about integrating AI into your workflow without compromising your craft, this one's for you.

Enjoy a 'small scale' episode. Artificially generated hosts, Jess and Marcus, go over some of the financial challenges Sitio has faced and how radically changing operations and processes can position the company for future financial success.

The A.I. episode. An experiment with an artificial intelligence generated interviewer. Pablo Cortez converses with an AI about his career, starting a firm and his insights into the landscape architecture industry.

Senior Principal of NBWLA Thomas Woltz joins me to share his journey from entry level first hire to his leadership role and discusses the how his company balances projects between multiple offices.

Learn more at: https://www.nbwla.com/

NBWLA Monograph available at: http://bit.ly/3PKhRKR

Bayview founder Greg Marett discusses his New York firm's transformation into a design-focused studio, emphasizing collaboration, transparency, and an enjoyable design process.

https://www.bayviewla.com/

Sponsors:

38 West, https://38west.com/sitio-la/

HAPS Agency, https://hapsagency.com/

Lead environmentalist of Rana, Paul Kephart shares his insights into the profession, his personal journey and the incredible work Rana the Cohabitat Company has produced out of Carmel, CA.

https://www.ranacohabitat.com/

Sponsors:

38 West, https://38west.com/sitio-la/

HAPS Agency, https://hapsagency.com/

The very first episode now remastered with improved audio. Nick Straabe of Hunter Industries talks about his career and insights into the sales business.

Eric Sargeant joins us for our final(ish) episode of the podcast. Eric talks about his work in urban design, planning and 3D modeling using Sketchup.

https://www.sargeantillustration.com/

LinkedIN

https://learn.sketchup.com/

https://www.youtube.com/@SketchUp