Still working on your well-optimized digital presence with Arnout Hellemans - an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics.

After discussing some of the hottest topics on an operational scale, we now dive deep into the future of PPC, SEO, and CRO - what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.

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How do technical SEO, UX, and content work together to impact visibility? And what can they do for your business?

Arnout Hellemans—an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics is here to help. We unpack the building blocks of a well-optimized digital presence, including:

• What do user behavior signals mean for your rankings, and how to optimize for them?
• The biggest mistakes companies make in conversion rate optimization.
• The role of AI and search intent in shaping the modern marketing funnel.
• Practical tips for improving site performance without overcomplicating the strategy.

Whether you’re a digital marketer, startup founder, or business owner trying to better understand the path from click to conversion, this episode is packed with actionable insights.

And this is just part one. In our upcoming follow-up episode, Arnout and I will dive into the future of PPC, SEO, and CRO—what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.

Hosted on Acast. See acast.com/privacy for more information.

Humor is a powerful tool, but also a very delicate matter in personal and business situations.

So, let’s discover its role in digital communication with organizational psychologist and humor researcher Dr. Bastian Mayerhofer. As he likes to say for himself, “On paper, I'm a Ph.D.-level cognitive psychologist, but in practice, I'm a passionate humor hacker.” For many years, he worked in marketing and e-commerce, weaving humor and stage experience into campaigns and copy. Today, he’s a freelance consultant for Brand Communication & Strategy and, as a coach and lecturer he is teaching people how humor can unlock creative resources, team spirit, and stress resilience.

We explore:

• What kinds of brands can successfully use humor, and which should tread carefully?

• The fine line between being funny and being offensive in a hyper-connected world.

• Why taking the risk to be humorous can pay off in engagement, loyalty, and differentiation?

• How can humor spark creative problem-solving and drive innovation inside teams and companies?

Whether you’re a brand strategist, digital marketer, or team leader looking to bring more humanity into your communication, this conversation offers valuable insights, and a few laughs along the way.

Hosted on Acast. See acast.com/privacy for more information.