Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing).

"Sorry, you can’t sprinkle some experiences on your web pages."

Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this widely misinterpreted comment hides a crucial truth that forward-thinking marketers need to understand.

While Google's John Mueller dismissed the idea of "sprinkling experience on your web pages," what he was actually pushing back against, in our opinion, was artificial attempts to fake expertise through AI-generated authors and fabricated credentials.

For businesses committed to authentic marketing, this distinction matters enormously — because genuine E-E-A-T signals remain one of the most powerful drivers of both search visibility and conversion rates.

In this episode, we unpack:

• The full context of Mueller's comments — and why they've been dangerously misinterpreted by some in the industry

• Why E-E-A-T matters for all businesses — not just those in YMYL (Your Money, Your Life) categories

• Actionable frameworks for authentically showcasing your expertise, experience, authority, and trustworthiness that satisfy both Google and potential customers

• How E-E-A-T extends beyond SEO into every stage of your marketing funnel — from ads to emails to conversion optimization

• The evolving relationship between links, mentions, and E-E-A-T signals — and why quality third-party validation remains crucial

Charlie and Dale share practical implementation strategies based on work with real clients across multiple sectors, demonstrating how authentic expertise signals drive measurable business outcomes.

As Charlie explains in the episode:

"For businesses targeting decision-makers, seeing experience and expertise is crucial. Going beyond just content ranking and thinking about purchasing decisions — businesses absolutely want to purchase from other businesses that show credentials and experience. You trust them more than businesses where you're not seeing that."

If you're ready to move beyond simplistic interpretations and implement a sophisticated E-E-A-T strategy that drives both rankings and revenue, this episode provides your complete action plan.

Get the show notes: https://exposureninja.com/podcast/dojo-47/

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