• Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett

  • Apr 26 2022
  • Length: 41 mins
  • Podcast

Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett

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  • Summary

  • Ramesh Menon feels that Dheeraj & his team have transcended advertising. And that is really a testament to the changing culture at Leo Burnett. Plus there is a distinct pattern of communication for their brands that reflects that changing culture. Hrishi K is keen to know what's the new way to market in India & Dheeraj's take on specialised marketing for Gen Z which has limited attention spans. This is for all you media strategy & advertising watchers!
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