From the outside, Jeremy Bettle had it all — a high-profile career in elite sport, working with some of the world’s most successful athletes and organisations. But behind the scenes, he was running on empty.

In this episode, Jeremy shares the quiet crisis that brought him to a breaking point, and the path he took to rebuild a life rooted in presence, truth, and vitality.

We talk about:

• The cost of performing and pushing for too long
• Why success without meaning leads to burnout
• Letting go of identity and walking into the unknown
• The medicine in movement, men’s work, and Peru
• What it means to build a life from the inside out

This is a conversation about what happens when men stop chasing and start feeling — and the freedom that follows.

The Build-up to Burnout

• Jeremy’s rise through elite sport and performance coaching
• The moment he realised success wasn’t enough
• How professional ambition can become emotional suppression

Breaking the Pattern

• The physical and emotional signals he could no longer ignore
• Walking away from what looked like a dream job
• The fear and freedom of not knowing what’s next

Reconnection and Recovery

• Why movement, breathwork and brotherhood became vital
• Insights from ICONIC and the Peru men’s retreat
• Letting go of roles, pressure, and performance

A New Way of Living

• Learning to listen to the body
• Rebuilding from purpose, not pressure
• What high performers need to hear — and unlearn

Movement is more than just physical. It’s emotional. Energetic. Transformational.

In this episode, I’m joined by my good friend and co-facilitator of the ICONIC program, Martin Bone. We explore the deeper meaning of movement and dance, not as performance, but as a powerful doorway back into the body.

For many men, especially those raised in the UK and Ireland, movement became linear - lifting weights, pushing harder, always doing. But in that, freedom, expression, and spontaneity got lost.

We talk about how reclaiming movement helped us both heal old wounds, reconnect with our emotions, and become better leaders, fathers, partners, and men.

This conversation is about breaking the stigma, getting over yourself, and remembering the body knows what to do... if you let it!

Show Notes

The Stigma Around Dance and Expression

• Why so many men freeze at the idea of dancing
• How childhood and culture taught us to suppress movement
• Craig and Martin’s early experiences with dance, shame and identity

Dance as a Doorway Back to the Body

• Movement as medicine for emotion, stress, and stuckness
• Why the body holds wisdom that the mind can’t access
• The link between dance, emotional release, and inner freedom

From Raves to Retreats

• The role of club culture and music in helping men reconnect with their bodies
• How early experiences with dance music created space for self-expression
• The transition from unconscious release to conscious embodiment

Why Movement Belongs in Men’s Work

• How the ICONIC retreat in Peru uses movement to create real transformation
• Why most men’s breakthroughs come through the body, not the mind
• Creating safe spaces where men can move, feel, express without being judged

How to Start

• Simple ways men can reconnect with movement and shake off years of stiffness
• The importance of containers, consistency, and community
• Letting go of the need to ‘know how’ and learning to trust the body again.

Athletes talk about it like it’s magic. That moment when everything slows down, the game feels effortless, and they’re completely in the zone.

But what if flow state wasn’t random? What if you could access it on demand?

I sit down with Scott Ford—author, coach, and a pioneer in non-dual awareness in sport. He’s spent over 40 years teaching athletes how to enter and sustain flow states intentionally, rather than just hoping it happens.

What is Flow State in Sport?

• Why athletes describe being in the zone as effortless, timeless, and automatic
• The difference between flow happening by accident vs. accessing it on demand
• The key shift in focus and awareness that changes everything

How to Train for Flow

• Why “watching the ball” might actually be limiting your reactions
• The soft focus technique that allows you to see and react faster
• How to stop overthinking and let your body’s intelligence take over

Beyond Competition: The Non-Dual Approach

• Why traditional competition is dualistic (me vs. you) and how that affects performance
• How non-dual awareness allows athletes to co-create the game with their opponents
• Why playing in flow isn’t just about winning—it’s about playing at your highest level

Practical Applications for Coaches and Athletes

• How tennis, rugby, and even Navy SEALs have applied Scott’s work
• Simple drills to train focus, presence, and reaction time
• Why flow training is the next evolution in coaching and performance