Episodes

  • 5 Ways to Get More Traction With Your Content and Build Trust Online Guaranteed

    5 Ways to Get More Traction With Your Content and Build Trust Online Guaranteed
    Jul 10 2025
    Join us on July 10th and build a High Ticket Offer with us: https://atomicoffersparty.com/luis Now, on to the episode :) Are you struggling to get your content seen, build authority, or monetize effectively? Today we break down 5 unconventional ways to finally gain traction with your content—straight from behind the scenes in the Business Creator Club! (Haven’t joined yet? → https://businesscreator.club/) These insights are designed to boost your relevance, sharpen your authority, and maximize your consistency—adding up to lasting results for your brand! Here’s a taste of what you’ll discover: Ever wondered what a content safety net is and why you MUST have one? Need a creative hack to stay ultra-consistent (even when you “don’t have time”)? Why is it actually good if your early content feels rough around the edges? The fastest way to avoid interview meltdowns (even if you totally blank out) And… how to free yourself from the parts of content you HATE doing (so you don’t burn out) Plus: Get a sneak peek at the amazing $100k high-ticket offer workshop happening LIVE! (https://atomicoffersparty.com/luis) Curious? Trust us, you’ll walk away with at least ONE game-changing content idea from this episode. Enjoy! Timestamped Overview: 00:00 Boosting Authority with Consistent Content 04:57 "Building Trust Through Consistent Social Presence" 07:45 "Creation Anchors for Daily Creativity" 10:08 "Professional Podcasting Essentials" 14:10 Epiphany Bridge: Interview Strategy 18:25 Optimize Content Distribution Strategy 19:39 Outsource for Efficiency and Consistency Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
    Show more Show less
    24 mins
  • 🚨 BIG ANNOUNCEMENT! 🚨

    🚨 BIG ANNOUNCEMENT! 🚨
    Jul 9 2025
    🚨 BIG ANNOUNCEMENT! 🚨 https://atomicoffersparty.com/luis We're throwing an Atomic Offer Party 🎉 … and you're invited. The #1 question we get from creators and business owners in our community is: "How do I monetize my content?" So we’re solving that—LIVE. Tomorrow at 11 AM EST, we’re hosting an exclusive workshop (join for all or just the beginning) with a very special guest—the behind-the-scenes brain of some of the biggest high-ticket offers in the online business world. We’re building your high-ticket offer together! ✔️ No fluff ✔️ No cost ✔️ Just real strategy you can implement immediately! He’s worked with some of the biggest names in the industry—and now you’ll get his frameworks too. You’ll walk away with: A high-ticket offer you can sell confidently Clarity on the exact transformation you provide A pathway to finally connect your content to profit This is open to everyone—you don’t have to be a member of the Business Creator Club to join. Click the link below to register FREE and join us live! 👇👇👇 https://atomicoffersparty.com/luis Got questions? DM me or email luisda@bizbros.co — I got you. Let’s build your Atomic Offer !
    Show more Show less
    2 mins
  • Craft a High Ticket Offer That Your Customers LOVE and Pay You For It with Austin Ford

    Craft a High Ticket Offer That Your Customers LOVE and Pay You For It with Austin Ford
    Jul 8 2025
    Ever wondered how to create a high-ticket offer that transforms your business and your clients' lives? Today we sit down with Austin Ford, the mastermind behind Atomic Offers, to uncover the secrets of crafting irresistible, high-value, lip licking, tasty offers.. Austin shares his journey from struggling online personal trainer to offer creation expert, including the pivotal moment when he facilitated a $300,000 sales day for a client. You'll discover why offer creation is the key to wealth creation and how to communicate the true value of your services. Don’t miss this #GoldenBoulders… they will make you thousands… literally: - How to price offers for maximum profitability and client satisfaction - Understand the "anti-resentment price" concept so we don’t end up hating our customers. - Discover these hidden elements that help us pick the right market - How to communicate your offer so people buy! Juicy Juicy! Plus, we’ll be waiting for you at our Atomic Offers Party live on Zoom on July 10th - Spots are limited! Click here 👉‍ ttps://atomicoffersparty.com/luis Let’s go make some money yes?? Timestamped Overview: 00:00 – Introduction: Who is Austin Ford and what’s coming on June 10 01:30 – How a $48K service turned into $16M of ARR for one client 03:25 – The power of personal branding and “peacocking” at events 06:50 – Austin’s journey: from struggling personal trainer to offer wizard 10:15 – What clicked after buying his first $5K offer (and how it changed everything) 13:40 – The psychology of pricing: 10x rule and why adding more is the wrong move 17:05 – Why most people fail with high-ticket offers: not price, but poor communication 20:30 – The “Do You Know?” contrast framework that positions premium value 23:55 – The anti-resentment price: charging enough to love your work 27:00 – Serving the wrong market? Why it’s more important than your actual offer 28:45 – Ice cream shop vs. dentist: the story that proves offer ≠ outcome 30:45 – Extracting real value from your current offer (you’re closer than you think) 32:00 – Why prepared markets buy more—and how to warm them up 33:30 – The magic of rephrasing: from generic value to “tell me more” 35:00 – What’s coming next: Atomic Offers Party live breakdown on July 10th https://atomicoffersparty.com/luis Connect with Austin: Website https://atomicoffers.com/go Facebook https://www.facebook.com/austinfordhq Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
    Show more Show less
    35 mins
  • The Hidden Power of Underdog Markets (and How to Lead Them) - Business Creator Club Special

    The Hidden Power of Underdog Markets (and How to Lead Them) - Business Creator Club Special
    Jul 3 2025
    Ever wondered how to carve out a unique niche in a male-dominated industry? In this Business Creator Club Special episode (join us at https://businesscreator.club/ we are waiting for you!) we're joined by Ina Coveney, a marketing strategist who's currently making waves in the automotive world. She's not just any consultant - she's the "Auto Social Gal" on a mission to empower women in car sales through social media. Ina shares her journey of identifying a crucial gap in the market: the underrepresentation of women in car sales on social platforms. With only 21% of car salespeople being women, many find themselves relegated to behind-the-scenes roles, managing dealership accounts rather than building their personal brands. Key #GoldenBoulders from this Episode: -The challenges women face in the automotive industry, often becoming the "default admin" instead of star salespeople - How Ina is positioning herself as a leader for women in car sales, encouraging them to show up online and attract leads - The power of personal branding in creating job security and career flexibility within the industry - Strategies for overcoming common objections to creating content, from camera shyness to managerial pushback This episode is a goldmine for anyone looking to create a distinctive brand in a niche market. Whether you're in automotive sales or any other industry, Ina's approach to identifying and solving specific pain points will inspire you to think differently about your marketing strategy. Ready to rev up your social media game and stand out in your industry? Tune in now and fuel your marketing strategy with fresh ideas! Enjoy! Timestamped Overview: 00:00 – Ina's bold pivot: From marketing strategist to “Auto Social Gal” 02:30 – Why women in car sales are underrepresented online 04:45 – Identifying a hidden need in an underserved market 06:50 – The real problem: Women becoming default admins, not brands 09:00 – Defining the mission: Becoming the leader for female car sales professionals 10:45 – Introducing the PPP Board (Problem & Pleasure framework) 12:10 – Using TikTok to drive leads and visibility 13:45 – What’s holding women back? Visibility fears & unsupportive management 15:50 – The “Tiny Challenge” concept: Building trust through action-led engagement 18:00 – How to create results-based micro-offers in 5 days 20:20 – Why doing the “unscalable” is the shortcut to traction 23:00 – Why personal brand = career insurance (especially in dealership life) 25:30 – Real industry stories and untapped attention opportunities 27:00 – Content creation fears and practical ways to overcome them 29:00 – Final insights: Turn your value into visibility, one story at a time Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
    Show more Show less
    31 mins
  • AIDA for Podcasters: How to Pitch & Partner (Business Creator Club Special)

    AIDA for Podcasters: How to Pitch & Partner (Business Creator Club Special)
    Jul 1 2025
    Ever wondered how to build authority with your podcast, especially if you're running an interview-style show? This question comes up frequently in our community (join us at https://businesscreator.club/ we’re waiting for you!) and studio, and today we're diving deep into the answer. Today we're sharing insights from a recent Q&A session in our Business Creator Club. We'll explore effective strategies for inviting influential guests to your podcast - people who can not only provide value to your audience but also potentially become partners, referral sources, or even customers for your business. Here are some of the #GoldenBoulders: - Learn how to ethically approach and invite high-profile guests - Discover the AIDA framework and how to apply it to your collaboration outreach - Understand the importance of focusing on "WIIFT" - How to get answers from your top prospects - How to approach a conversation and show up also as an authority. We'll walk you through a proven outreach method that's helped us book over 600 guests with an almost 100% success rate. You'll hear practical examples and learn how to tailor your approach based on the guest's profile and your goals. Enjoy! Timestamped Overview: [01:30] The real value behind interview-style podcasting — building relationships & authority [03:25] Fonzi introduces the core strategy: “What’s in it for them?” + the AIDA framework [06:50] How to use the AIDA model to craft short, irresistible outreach messages [10:15] Why “If you’re open to…” converts better than “If you want to…” (and the psychology behind it) [13:40] Filtering guest pitches: quality control, positioning, and how they now counter-pitch [17:05] Pricing, positioning, and perception: why charging $1500 can actually increase authority [20:30] How to transition an interview into a backend business conversation [23:55] Sirya reflects on her favorite pitch line & how she plans to use it [26:00] How content strategy unlocked 200% growth in their online community [28:10] Why “I don’t know if this is for you” triggers curiosity and keeps doors open [30:20] How outreach tools like PodMatch help filter serious guests from spam [32:40] The real mindset behind booking: not fear of rejection, but strategic value [34:50] Using “social proof stacking” (like name-dropping big past guests) to boost authority [36:15] Final thoughts: get creative, stay authentic, and make every outreach personal Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
    Show more Show less
    27 mins
  • Why Most Entrepreneurs Get Branding Wrong (And How to Fix It) with Tiffany Neuman

    Why Most Entrepreneurs Get Branding Wrong (And How to Fix It) with Tiffany Neuman
    Jun 26 2025
    Ever felt like your brand isn't quite hitting the mark? You're not alone. Today, I sit down with Tiffany Neuman, a brand strategist who's worked with Fortune 500 companies and been featured in Forbes. We dive deep into the world of branding, exploring aspects you might never have considered before. We even shared the story on how we chose our initial branding how how it might not be the right way! But Don’t miss these #goldenboulders! - Why your brand's energy matters just as much as its visuals -How to reverse-engineer your brand from your future goals - How to align your brand with your authentic self - How to overcome limiting beliefs and money blocks Whether you're just starting out or looking to take your brand to the next level, this episode offers valuable insights to help you create a brand that truly resonates with your audience and supports your long-term vision. Timestamped Overview: [00:00] Luisda intros Tiffany Neuman—Fortune 500 creative director & branding powerhouse. [03:25] Tiffany’s secret boxing past (yep!) and why personal stories matter in branding. [06:50] Why perfectionism kills momentum—and the truth about how The Biz Bros chose their brand. [10:15] The micro branding blocks that sabotage entrepreneurs (and how to overcome them). [13:40] What is a Brand Operating System? Tiffany explains how to scale without constant rebrands. [17:05] The Hidden Third Layer of branding: Energetics—and why misalignment kills conversion. [20:30] Why AI-generated branding won’t help if YOU aren’t aligned. [23:55] Luis shares the “six-figure sales letter” story—how raw content beat polished branding. [27:20] Build your brand based on your 10-year vision, not today’s version of you. [30:45] How Tiffany’s business 10X’d when she started owning her energetic message. [34:10] Why your brand is the #1 asset—and how to build it to be scalable and sellable. [37:35] “What’s the best place to nap in Disney?” – A storytelling example of unique content creation. [41:00] Branding in content: Behind-the-scenes of how Biz Bros create high-conversion video clips. [44:25] Why you need a brand guide (not just a designer) to align your business long-term. [51:15] Final words: Why now is the time for creators to rise and lead with authenticity. Connect with Tiffany: https://yourlegacybrand.com/brand-clarity-workshop-series/ www.instagram.com/tiffanyneumancreative/?hl=en https://www.linkedin.com/in/tiffanyneuman Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
    Show more Show less
    53 mins
  • How to Be Yourself When You Don’t Know Who That Is Yet with Steve Gamlin

    How to Be Yourself When You Don’t Know Who That Is Yet with Steve Gamlin
    Jun 24 2025
    Ever feel like you're struggling to create authentic content that truly resonates with your audience? Well… You're not alone. Today I sit down with Steve Gamlin, an international award-winning speaker and humor creator, to explore the power of genuine messaging and how it can impact lives. Steve shares his journey from radio DJ to motivational speaker, revealing how embracing his true self led to his greatest successes, and speaking on multiple high caliber stages. We dive into practical strategies for tapping into your creativity, even if you don't consider yourself a "creative person.” The best #GoldenBoulders from today’s episode: - How to find inspiration in everyday moments - How to spark creativity at any given moment - The power of vulnerability in content creation - Use these two unlikely habits to generate fresh ideas Enjoy! Timestamped Overview: [00:00] Luisda introduces Steve Gamlin and the creative catalyst conversation. [03:25] Steve on tapping into creativity: start by observing where you are. [06:50] Story vs. perfection: Steve’s snot-nosed viral video proves authenticity wins. [10:15] Finding your voice: Steve’s radio DJ breakthrough moment. [13:40] What if you don’t know who you are? Steve and Luisda unpack publishing as identity discovery. [17:05] The power of small habits: Steve’s 5:05 AM routine & high-fiving the mirror. [20:30] Why your first content will suck—and why that’s a great thing. [23:55] Steve’s lightning strike moment & how it launched his speaking career. [27:20] Luisda’s “Soccer Simulcast” anchor example—how creative friction gets solved. [30:45] How gratitude journaling powers Steve’s daily creative output. [34:10] Blue Collar Woo: Steve’s take on practicality, energy, and storytelling. [36:30] How authentic outreach (like voice memos) can create life-changing connections. [38:40] The power of consistency: why creators win by showing up daily. [41:00] Removing the friction: how systems and simplicity make content creation doable. [43:00] Final thoughts: be real, serve others, and leave moments better than you found them. Connect with Steve: https://stevegamlin.com/ https://www.instagram.com/stevegamlin/ https://www.facebook.com/SteveGamlin/ https://www.linkedin.com/in/stevegamlin/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
    Show more Show less
    38 mins
  • Are You Really Creating? Navigating the Blurry Lines of Modern Content Creation

    Are You Really Creating? Navigating the Blurry Lines of Modern Content Creation
    Jun 19 2025
    Are you ready to shake up your content creation game? In this episode, I'm sharing my recent creative journey and the exciting experiments I've been conducting across various platforms. From self-produced songs with ChatGPT to late-night live streaming sessions, I've been pushing my boundaries as a creator. But this isn't just about my personal explorations. It's about uncovering valuable insights for our Business Creator Club Community (https://businesscreator.club/). As we guide our founding members towards becoming “Profit Creators”, we're focusing on two crucial elements. #GoldenBoulders we are exploring today: - The importance of embracing different content types - How to balance low-friction creation with enjoyment - Strategies for delegating parts of your content process - Understanding different audience types Plus, don’t miss surprising statistics about podcast listening habits and discuss two critical metrics for long-form content creators! Whether you're a seasoned podcaster or just starting your content creation journey, this episode is packed with insights to help you refine your strategy and connect more deeply with your audience. Ready to level up your content game? Let's dive in! Timestamped Overview: [00:02:00] Business Creator Club update — shoutout to founding members [00:03:30] Why frequency + consistency matter more than perfection [00:06:50] Deep dive: How people really consume podcast content [00:08:15] Two key metrics to focus on: CTR and average view duration [00:09:45] Podcast metric tips: 7-day downloads and completion rate [00:10:15] What is a podcast, really? (The controversy begins) [00:11:30] Fake interview trend — why it’s hurting creator trust [00:13:40] Message > Microphone: Stop obsessing over gear [00:15:00] Should you record video podcasts, too? Yes — here’s why [00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025 [00:18:30] Why just publishing makes you Top 10% (and what that means) [00:20:30] Listener behavior: Where and how people are actually tuning in Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
    Show more Show less
    24 mins