What’s the real threat to commercial real estate professionals?(Hint: It’s not AI—it’s doing things the way you’ve always done them.)

Michael Hironimus is back, and this time he’s bringing a full-on masterclass in how CRE pros can leverage AI to get ahead—before they get left behind.

In this episode, we cover:🔹 How AI is changing underwriting, proposals, and deal speed🔹 Real-world examples of brokers getting smoked by smarter systems🔹 What tools you should actually be using (and what to ignore)🔹 The CRE-specific prompts that will blow your mind🔹 Why “early adopters” are about to eat your lunch

If you want to stay relevant, efficient, and profitable in this new era of brokerage, this is the episode to watch.

🎧 Commercially Speaking Ep. 106 w/ Michael HironimusDrops tomorrow on YouTube + Spotify.Subscribe now—before your competition does.

00:00:00 – Cold Open00:04:21 – Introduction and AI Training Discussion

00:06:53 – Upcoming CCIM Classes and Events

00:09:58 – Guest Introduction: Michael Hieronymus

00:12:44 – AI in Commercial Real Estate: Current Trends

00:15:15 – Exciting Developments in AI Technology

00:18:02 – Integration of AI Tools in Daily Workflows

00:20:54 – Case Studies and Practical Applications of AI

00:23:49 – Future of AI in Personalization and Automation

00:26:45 – Leveraging AI for Personalization

00:32:09 – Privacy Concerns in AI Integration

00:35:18 – Advancements in Image and Video Generation

00:47:54 – Engaging the Next Generation of Clients

00:50:32 – Crafting Effective Presentations with AI

00:55:23 – The Evolution of Presentation Design

00:57:59 – Integrating AI Tools for Enhanced Workflow

01:01:29 – Exploring AI in Creative Content Creation

01:04:10 – The Future of AI in Real-Time Interaction

01:09:12 – Leveraging AI for Business Intelligence

01:12:37 – Exploring Vibe Coding and AI Integration

01:18:25 – The Role of AI in Education

01:22:16 – Practical Applications of AI in Real Estate

01:28:24 – The Future of Work with Agentic AI

01:36:10 – Learning and Adapting with AI Tools

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Follow Michael on X: @Mike_Hironimus
• 10% OFF Michael’s Ai Course when you use the code: CSPOD ⁠https://www.implementingaiincre.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

We sat down with Nick Huber—one of the most loved and hated voices in commercial real estate Twitter—and confronted him with his most controversial tweets in our new segment: “Defend That Tweet.”

But this episode isn’t just Twitter drama. We dive deep into:

• How Nick built a $150M storage empire
• Why he believes "common things done uncommonly well" is the secret to real wealth
• How to raise capital without begging
• What’s wrong with the current culture of entrepreneurship
• Why he picks fights online—and what it’s really done for his business

You might not agree with everything he says... but you won’t be able to stop listening.

• sweatystartup.com
• Buy Nick’s Book: https://a.co/d/cjNKEpJ

🎯 Whether you're a CRE pro, an aspiring entrepreneur, or just here for the internet chaos, this is an episode you don’t want to miss.

🎧 Listen now on YouTube, Spotify and Apple Podcasts

📢 Subscribe + drop a comment with your favorite quote from the episode

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Follow Nick Huber on X: @sweatystartup
• https://sweatystartup.com/
• Hire a remote team for your business: https://somewhere.com/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

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00:00 - Cold Open03:53 - Welcome05:02 - CCIM Classes Coming Up06:44 - Welcome, Nick Huber08:37 - 45 sec origin story09:21 - “The Sweaty Startup: How To Get Rich Doing Simple Things”11:15 - Where are the dumb people making good money?13:16 - My beef with entrepreneurship culture15:06 - “Follow Your Heart” Makes Me Angry16:25 - Why Is it So Satisfying To Do a Boring Job Well?20:35 - Everybody wants it right now25:07 - Flipping The Script When Pitching Investors28:55 - What’s wrong With Gary V’s Messaging?30:56 - Working In Waves32:49 - Working 60/70 hours a week warps your perception34:14 - Tell us about Twitter39:38 - Defend That Tweet50:14 - The Dark Side Of Influence52:02 - I understand why you wrote this book.55:56 - Final Thoughts on His Book57:27 - Outro58:24 - Happy Gilmore 2

What happens when you mix AI, hyperlocal intel, and one of the fastest-growing land brokers in Texas? You get Josh Bryan—a CRE pro who turned spreadsheets into a digital map room and land deals into generational wealth.

In this episode, we dive deep into how Josh went from an ad agency guy to what Bo calls “the Bob Knakal of Texas land.” You’ll learn how he’s tracking entitlements, planning for development, and navigating the politics of zoning like a master. We also get into how AI is changing the game, why brokers must become consultants, and how the next generation of CRE leaders will need to think differently to survive.

Whether you’re a land broker, developer, or just trying to understand what the hell entitlements are—this is the episode for you.

🎯 Topics Covered:

• What “entitlements” really mean
• How Josh maps city council data to outsmart the competition
• The danger of lazy brokerage
• AI’s role in the future of CRE—and why it won’t replace top brokers
• Building a digital map room to dominate your market

👉 Listen now on Spotify and YouTube

🔗 Subscribe for more no-BS CRE conversations every week

Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 🔗 Connect with Josh Bryan: https://bryanhaggardland.com/ LinkedIn: https://www.linkedin.com/in/josh-bryan-535a136/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

⏰Time Code⏰

00:00:00 - Cold Open00:03:18 - Welcome00:04:07 - Mom Gave Me A Ride To Work Today00:05:37 - Tell Us About Josh Bryan00:07:16 - If I’m Honest, Land Bores Me00:08:00 - Josh Bryan Origin Story00:16:26 - Unpacking “Entitlements”00:17:56 - It’s A Long Drawn Out Process00:22:30 - “The Process Goes Like This”00:28:24 - The “Bob Knakal” of Land In TX00:28:59 - How Josh Is Using Data To Drive Business00:30:43 - This Is One Of Those Deal Stories.00:37:46 - The Digital “Map Room”00:41:13 - How Do You Even Use Google Maps For This?00:42:36 - No Better Time To Specialize In Data Than Right Now00:46:34 - Are you Concerned Ai Will Eliminate The Need For A Broker?00:51:16 - How The Different Generations Are Using Ai00:53:20 - Tell Us About Liam01:04:57 - How Robert Downy Jr. Got Away With Black Face