Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take your PPC game to the next level, this podcast delivers hard data and field-tested tactics to set you up for success. Press play now to hear the strategies that separate 6-figure earners from the rest.


0:00 - Introduction

1:36 - Looking at data from most successful vs least successful clients

2:06 - 3 measurable things you can do to boost conversion

2:30 - Getting leads within 60 seconds

5:06 - Strategies to maximize conversions

7:51 - Monitor initial response time and have after hours response service

9:06 - Urgency extends beyond just the first call

11:51 - Tracking contact time objectively in CRM

13:06 - Top clients go on 4x more appointments but close 2x as many deals

14:26 - Assuming motivation until proven otherwise

15:41 - Loose qualification standards for PPC vs cold leads

17:16 - It's about what you're willing to pay, not what they're asking

20:06 - Quality first impressions matter - who's on the initial call

23:16 - Technical problem solving comes at closing, emotional comes early

26:01 - Data shows teams without lead manager perform better

32:06 - Summary of 3 key strategies

34:53 - End

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors waste thousands tracking wrong marketing metrics ROI leads cost per deal conversion rates.

In this episode of Collective Clicks, Brandon Bateman breaks down why most real estate investors are measuring the wrong marketing metrics—and introduces the game-changing DART framework that's generated over $200 million in deals. If you're still chasing vanity metrics like clicks and impressions, Brandon reveals the four core metrics that actually determine your marketing success and profitability. 🎯

Discover why a savvy investor spending $1 million monthly on marketing with just 2X ROI is crushing competitors with 10X returns, and learn the cash conversion cycle secrets that separate profitable channels from cash-draining disasters. Whether you're doing 1 deal per month or 100, this framework will transform how you evaluate and scale your marketing efforts.

📖 WHAT YOU WILL LEARN:

The DART framework: 4 essential metrics that eliminate marketing confusion
Why volume trumps efficiency in real estate marketing (with real examples)
How to measure marketing accuracy using leads-per-deal ratios
The hidden operational costs of inaccurate marketing channels
Cash conversion cycle mastery for better cash flow management
Why SEO might actually cost more than PPC despite lower budgets
How to compare any marketing channel using comprehensive data

🕐 TIME STAMPS:
00:00 – Marketing Metrics Maze Problem
02:45 – Introducing the DART Framework
04:30 – Deals Per Month: Volume vs Efficiency
09:15 – The Million Dollar Marketing Case Study
12:45 – Accuracy: Quality Lead Generation Secrets
19:00 – Survey Data: Leads Per Deal Impact
23:30 – ROI: The Ultimate Efficiency Metric
29:15 – Time: Cash Conversion Cycle Mastery
36:45 – PPC vs SEO Budget Reality Check
41:30 – Hard Money Lending Comparison
46:00 – DART Framework Action Steps

#RealEstateInvesting #MarketingMetrics #REIMarketing #RealEstateROI #PropertyInvesting #MarketingStrategy #RealEstateBusiness #InvestorMarketing #LeadGeneration #RealEstateSuccess #PropertyFlipping #WholesaleRealEstate #RealEstateEducation #InvestmentProperty #RealEstateAnalysis

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors are burning thousands on Google Ads because they don't understand Google's AI Max revolution that's reshaping PPC forever. 🔥

In this episode of Collective Clicks, Brandon Bateman sits down with 27-year digital marketing veteran Noah Parks to reveal how Google's new AI Max is about to make or break every real estate investor's PPC campaigns. If you're still doing manual bidding while your competitors are leveraging AI-powered systems with access to 10,000+ data points per user, you're already losing the race.

Most REI marketers think they understand PPC automation, but they're missing the critical data strategies that separate $5M/month advertisers from weekend warriors. Noah breaks down exactly why the biggest PPC account he ever managed ($5M monthly spend) had ZERO negative keywords—and why that's the future of profitable real estate marketing.

🎯 What You'll Learn:

• Why Google's AI Max will eliminate manual PPC bidding for real estate investors
• The shocking truth about why your "gut instincts" are destroying your ad performance
• How to aggregate lead data to create the most powerful AI-driven campaigns in your market
• Why 15% of searches have never been done before (and what this means for REI keywords)
• The complete evolution from manual bidding in 2007 to AI-powered campaigns today
• How to feed Google's algorithm quality conversion data that competitors can't access
• Why the biggest spenders use zero negative keywords and clean search terms
• The 3 phases of PPC marketers (and which one kills your profits) 💡

⏰ Time Stamps:
00:00 – Welcome and Introduction to AI Max Discussion
02:15 – Noah's PPC Journey Starting in 2007
04:30 – Google's AI Investment and Revenue Protection
06:45 – Evolution of Keyword Bidding and Manual Strategies
09:20 – The Rise of Smart Bidding and Automation
12:30 – The $5M Account with Zero Negative Keywords
15:10 – Google AI Max Overview and New Features
17:40 – Keyword-Less Advertising and Intent Understanding
20:25 – The Data Race and Why Data Beats Smart Marketers
23:15 – Offline Conversion Tracking for Better Results
25:30 – Trust Your Data, Not Your Gut in Marketing
27:00 – Wrap Up and How to Get Help

#RealEstateInvesting #GoogleAds #PPCMarketing #AIMax #REILeadGeneration #RealEstateMarketing #WholesalingRealEstate #GoogleAI #PPC #DigitalMarketing #REIProfits #MarketingROI #LeadGeneration #RealEstateAutomation #PPCStrategy

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.