Closing the Deal: The False Friction of Objections
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Closing the Deal: The False Friction of Objections
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About this listen
Ever had a sales call where everything felt right… until the client hit you with “just send a quote”? 😅
In this week's episode of Tea and Timbits, we unpack the idea of “false friction” in sales—those moments where deals stall because we’ve assumed objections, leaned too hard on scripts, or forgotten that discovery is a two-way street.
We share two real-world deal stories—one that got sticky, one that found traction—and talk about how assumptions, sales scripts, and over-automation can sabotage great conversations.
Whether you're leading a sales team or still clinging to your beloved pitch deck, this episode is your reminder to slow down, ask better questions, and—wait for it—actually listen.
#Sales #BusinessDevelopment #B2BSales #HumanSelling #SalesLeadership #FalseFriction