Clarity vs. Confusion in Sales & Marketing with Brad Alexander
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Clarity vs. Confusion in Sales & Marketing with Brad Alexander
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About this listen
If you're a business owner struggling with messaging, lead flow, or clarity on next steps—this is a must-listen!
In this episode, host Alan Bennett sits down with Brad, a former pastor-turned-marketing strategist, to unpack the surprising overlap between ministry and business—and why clarity is the most underrated business advantage.
⏱️ Chapters:
[00:35] From Ministry to Marketing -Brad’s Story
[03:30] Why Character Still Wins in Business
[08:45] When Things Go Wrong: The Refund Story
[13:35] Why Clarity Always Wins
[17:00] Fixing the Real Problem in Your Sales Process
[22:30] Earning Trust Without Pitching
[27:00] Farming, Fishing & Hunting: Understanding Your Marketing Mix
[33:00] What to Do When You Attract the Wrong Clients
[36:00] Raising Prices Without Losing Loyalty
[45:00] The Messy Process of Getting Clear
🔗 Resources Mentioned:
The 1-Page Marketing Plan by Allan Dib
Brad’s Diagnostic Tool: “Clarity First Diagnostic” — reach out via https://clarityalwayswins.com/
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