As artificial intelligence (AI) penetrates practically every facet of the marketing and advertising industry, marketers could be forgiven for thinking whether AI is a threat to their jobs. Matt Miller, SVP of strategy and analytics at Level Agency, says that while it’s still early in the game, there’s a growing onus on CMOs and marketing teams to figure out how to make sure that AI will enhance marketing jobs rather than replace them. Miller, whose clients include Better Mortgage, Pathstone, and Sphera, joins host Matthew Schwartz to answer some burning questions about where things go from here and if marketers’ concerns are justified.

Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy. Villa, whose worked with such clients as Anthem, One West Bank, and Cal State LA, says that brands that are eager to boost engagement with Hispanics must deploy an integrated marketing strategy that blends social media, paid media, and earned media. Perhaps most important for brand managers to realize is that the Hispanic market is not a monolith, but a community rich in diversity.

Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond. While marketers may consider Google’s move a reprieve, Barnard stresses that forward-thinking brands are putting third-party cookies to pasture and cultivating both zero-party data, or information provided by users through feedback forms and surveys, and first-party data, or information collected directly from consumers.