In this episode, Justin Judd sits down with Chad Peterman, CEO and founder of Peterman Brothers, to dive deep into the mindset behind building a 500-person service company from the ground up. ⬆️

Chad shares powerful lessons on leadership, habit transformation, vulnerability, and how aligning business growth with personal values can unlock massive impact.

Learn how to lead when you’re not the technical expert, the importance of meeting people where they are, and why quality over quantity is the key to sustainable growth.📈

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• Leadership rooted in vulnerability fosters deeper trust.
• Success comes from consistent habits, not constant hustle.
• Meeting people where they are creates a culture of understanding.
• Growth must align with personal and organizational values.
• Quitting the right habits is just as important as building new ones.

Winning doesn’t happen by accident—especially in the trades. It takes relentless ownership, clear vision, and the discipline to do what most won’t.

In this episode, home service business coach Chad Peterman breaks down The Law of Victory, a leadership mindset that separates growth-driven leaders from the rest. He shares how Kobe Bryant inspired a winning culture through his actions, the importance of understanding what victory means for every member of your team, and how excuses are the enemy of sustainable success.

From HVAC and plumbing teams to high-performance leadership squads, this episode is a gut-check for anyone leading in the home services industry.

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Can’t Stop the Growth
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• How to inspire your team to adopt a “refuse to lose” mentality
• Why excuses sabotage momentum—and how to eliminate them
• What victory really means in a service business (hint: it’s not just hitting numbers)
• The key traits of leaders who win, even when the odds are stacked
• How to define what winning looks like for your team—and rally them to it

What’s it really take to run a profitable home service business? 💸

On this episode of AI Trade Talk, Brad sits down with Paul Maskill—fractional CFO and master of blue-collar biz strategy—to dig into the financial truths most owners miss.

From pricing mistakes and misunderstood metrics to the surge of PE acquisitions and the magic of recurring revenue, Paul shares clear, actionable advice that’ll have you rethinking how you run your business.

Whether you’re looking to grow or sell, this convo is packed with insight you don’t want to miss! 🚀

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• Most business owners in the trades lack clarity on basic financial metrics.
• Underpricing is widespread and usually stems from imitating others rather than math-based pricing.
• Membership programs and recurring revenue increase business valuation.
• Private equity acquisitions hinge on clean financials, recurring revenue, and operational maturity.