Built by Trolls: How Haters Are Making People Famous (and Why It Should Be a Part of Your Marketing Strategy)
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Built by Trolls: How Haters Are Making People Famous (and Why It Should Be a Part of Your Marketing Strategy)
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About this listen
Trolls. Hate comments. Petty internet beef.
And it’s not a problem — it’s a marketing strategy.On this week’s Marketing in 4K, I sat down with Eric from Apex Collective to talk about how haters are literally fueling the algorithm and why your brand’s “safe” content is getting ghosted.We’re breaking down:
⚡️ How to turn hate into free reach
⚡️ Why your interns are too soft
⚡️ The one savage move every brand should make right now
⚡️ And why your CMO’s gonna hate this episode (but you’ll love it)If you’re still trying to go viral with
“Happy Friday!” posts, you’re already dead.Listen now before the trolls beat you to it
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