Built by Margin Podcast By Laurie Chen CPA MBA cover art

Built by Margin

Built by Margin

By: Laurie Chen CPA MBA
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Built by Margin is the financial strategy podcast that helps entrepreneurs demystify their finances, with practical strategies for cash flow, tax planning, and profitability — so you can keep more of what you earn. Hosted by Fractional CFO and Tax Strategist Laurie Chen, CPA, MBA, this podcast pulls back the curtain on the financial side of business, giving you the straight-talking guidance you need to grow smarter and scale with confidence.

© 2025 Built by Margin
Economics Leadership Management & Leadership
Episodes
  • Risk Worthy: A Sneak Peek into Laurie Chen's Upcoming Book
    Jul 9 2025

    In episode 10 of Built By Margin, Laurie Chen shares exciting updates about her journey, including her upcoming book titled "Risk Worthy," set to be published in 2026. Laurie dives into the complexities of decision-making in life and business, introducing her unique risk-worthy framework that goes beyond conventional wisdom.

    Tune in for insights that can help you make smarter financial choices and move forward confidently in your entrepreneurial journey.


    TIMESTAMPS

    00:00:04 - Introduction to Built by Margin

    00:00:27 - Episode 10 and Guest Acknowledgements

    00:00:49 - Upcoming Guests for July

    00:00:59 - Mid-Year Reflection

    00:01:11 - Announcement of Upcoming Book: Risk Worthy

    00:01:32 - Overview of Risk Worthy Framework

    00:02:04 - Conventional vs. Risk-Worthy Approach

    00:02:27 - Defining Risk-Worthy

    00:02:49 - Subscribe and Follow the Journey

    00:03:00 - Closing Remarks


    QUOTES

    • "What makes something risk-worthy is its ability to create the best version of yourself and your best possible future."
    • “The conventional wisdom is that what makes something risk-worthy is that the potential upside justifies the uncertainty.”


    SOCIAL MEDIA LINKS

    Laurie Chen

    Instagram: https://www.instagram.com/lauriechencpamba/

    Facebook: https://www.facebook.com/lauriechencpamba

    LinkedIn: https://www.linkedin.com/in/lauriechen/


    WEBSITES

    Built By Margin: https://www.builtbymargin.com/

    Advanced CFO: https://www.advancedcfo.co/



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    3 mins
  • Financial Strategies from Samuel Crane on Balancing Growth and Profit
    Jun 25 2025

    In episode 9 of Built By Margin, Laurie Chen interviews Samuel Crane, President & CEO at Desert Rivers Credit Union, and Franchise Owner of Cinch I.T., as he highlights the importance of financial planning, the lessons learned from startup capital, and the balancing act of growth versus profitability.

    Tune in to learn about the intersection of finance, technology, and community impact.


    TIMESTAMPS

    [00:02:25] Startup capital for new businesses.

    [00:06:39] Growth vs. scaling in business.

    [00:10:33] Custom core software in credit unions.

    [00:15:01] Tough business decisions with friends.

    [00:19:22] Hiring a CPA early on.

    [00:24:28] Global expansion.

    [00:27:17] Mind shift in business growth.

    [00:32:31] Underrated financial growth metrics.

    [00:35:01] Love for the backcountry.


    QUOTES

    • "Always get more startup capital than you think you're going to need… And so you have to learn how to balance risk with what regulators are comfortable with." - Samuel Crane
    • "It takes a lot of time to troubleshoot. So... You've got to buy back your time as the founder or the CEO, and you want to spend your time on the things that actually makes the business money." - Laurie Chen
    • "And talk about a mind shift. If you're ready for it, I would just say, be open-minded about some of the concepts because sometimes the whole idea around scarcity versus abundance, that one took me some time to get around." - Samuel Crane


    SOCIAL MEDIA LINKS

    Laurie Chen

    Instagram: https://www.instagram.com/lauriechencpamba/

    Facebook: https://www.facebook.com/lauriechencpamba

    LinkedIn: https://www.linkedin.com/in/lauriechen/


    Samuel Crane

    Instagram: https://www.instagram.com/samuelcraneceo/

    Facebook: https://www.facebook.com/sam.crane.35/

    LinkedIn: https://www.linkedin.com/in/samuel-crane/


    WEBSITES

    Built By Margin: https://www.builtbymargin.com/

    Advanced CFO: https://www.advancedcfo.co/


    Desert Rivers Credit Union: https://www.desertriverscu.com/

    Cinch I.T.: https://cinchit.com/



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    36 mins
  • Two Fractional CFOs Chat: The Balance between Maximizing Value and Minimizing Taxes with Byron Wolfe
    Jun 11 2025

    In episode 8 of Built By Margin, Laurie Chen interviews Byron Wolfe, a Certified Public Accountant and Founder of The CFO-AF, as he shares his insights on the importance of combining tax strategy with Fractional CFO services, emphasizing how understanding both sides can lead to significant savings and increased business valuation.

    Tune in for insights on optimizing cash flow and navigating the complexities of financial strategy.


    TIMESTAMPS

    [00:01:07] Tax strategy insights from experience.

    [00:05:34] Tax strategy and fractional CFOs.

    [00:10:15] Fractional CFO's relationship building.

    [00:14:13] Maximizing startup valuation strategies.

    [00:17:13] Augusta rule tax strategy.

    [00:19:14] Tax strategies for business owners.

    [00:22:23] Tax strategies for business owners.

    [00:27:03] Tax strategy vs. prep and file.

    [00:31:31] P&L vs. Balance Sheet Importance.

    [00:33:36] Smart business growth insights.


    QUOTES

    • “Everything is manual. You've got to understand that from the ground up. And so it's about the level of commitment, the level of insight that you have into everything that's running in the background so that you can inform the strategic direction of that company that you're working with.” - Laurie Chen
    • "It's amazing how much you will learn from a business failure over a business win… The wins are way more enjoyable, of course, but you learn a lot from things that don't go well, and you learn what not to do." - Byron Wolfe
    • "Everybody should be aware of the exit or the potential exit, because if you're ready for the best exit, you probably are operating at the highest level of profitability and efficiency possible." - Byron Wolfe


    SOCIAL MEDIA LINKS

    Laurie Chen

    Instagram: https://www.instagram.com/lauriechencpamba/

    Facebook: https://www.facebook.com/lauriechencpamba

    LinkedIn: https://www.linkedin.com/in/lauriechen/


    Byron Wolfe

    Instagram: https://www.instagram.com/the_cfoaf/

    Facebook: https://www.facebook.com/ByronAnthonyWolfe

    LinkedIn: https://www.linkedin.com/in/byron-a-wolfe-cpa/


    WEBSITES

    Built By Margin: https://www.builtbymargin.com/

    Advanced CFO: https://www.advancedcfo.co/


    CFOAF: https://www.cfoaf.com/



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    34 mins
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