Building a resilient RevOps function with Alana Kadden Ballon of Sprout Social Podcast By cover art

Building a resilient RevOps function with Alana Kadden Ballon of Sprout Social

Building a resilient RevOps function with Alana Kadden Ballon of Sprout Social

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 If you’re in RevOps today, you’re juggling real challenges: aligning cross-functional KPIs, automating insights without losing context, scaling systems without adding fragility—and doing it all while navigating AI disruption and economic uncertainty. In this episode, Alana Kadden Ballon, VP of Revenue Operations at Sprout Social, shares how she’s built resilient RevOps functions that bend but don’t break. From SDR at Salesforce to leading ops at Duo Security, Wiz, and now Sprout Social, Alana’s seen—and solved—the full range of challenges scaling SaaS orgs from $10M to $500M+. You’ll hear her philosophy on making data actionable, embedding redundancy into your operating model, and rejecting silver-bullet thinking in favor of real, scalable systems.
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