Struggling to get more clients? This episode of the Build Your Business Podcast shows you how using content to build trust and win clients is the most scalable, low-cost marketing strategy for entrepreneurs. Matt and Chris Reynolds break down why your founder story matters more than your brand, and how authenticity, vulnerability, and consistency drive conversions—especially for service-based businesses.

Learn how to create high-impact content (even if you're scared to post), which platforms to prioritize (B2B vs. B2C), and how to make the ask without sounding salesy. Whether you're just starting out or trying to grow, this is your roadmap to building real trust that turns into real clients.

• Why people follow founders, not brands

• How to tell your story in a way that builds connection

• Which social platforms are right for your business type

• How to generate endless content from real-life experiences

• When and how to ask for the sale without being pushy
  
  

00:00 – Intro: Why Founders Matter More Than Brands
01:53 – The Founder Brand Concept Explained
06:53 – Vulnerability and Storytelling Build Trust
13:30 – B2B vs. B2C: Platform Strategy
20:00 – How to Create Consistent, Relevant Content
26:00 – Content → Trust → Clients
31:55 – Repel the Wrong Clients
36:00 – Long-Form → Short-Form → Conversion Funnel
39:00 – Make the Ask: How & When to Sell

#FounderBrand #ContentMarketing #BuildTrustWinClients #EntrepreneurTips #BusinessPodcast #MarketingStrategy #ClientAcquisition #MattReynolds #ChrisReynolds #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Are you ignoring churn in your business? You might be losing more than you realize.

In this episode of the Build Your Business podcast, Matt and Chris Reynolds reveal how churn is the silent killer of growth—especially in service-based and fitness businesses. They share actionable strategies to improve client retention, reduce drop-off, and turn satisfied customers into loyal advocates. If you're tired of constantly hustling for new leads, this episode will help you build a stronger, more sustainable foundation by mastering client experience and tracking what really matters.

• Why churn is more dangerous than a lack of leads

• The real cost of losing existing clients

• Simple ways to reduce churn and boost retention

• Why over-serving beats overselling

• How to play the long game in business
  
  

• 00:00 – Welcome & Weather Banter

• 04:59 – Understanding Churn in Business

• 11:46 – The Power of Client Retention

• 17:50 – Proven Strategies to Reduce Churn

• 25:53 – How Service Quality Impacts Retention

• 32:31 – Fixing Product-Market Fit via Churn Signals

• 38:01 – The Long Game: Outlasting the Competition
  
  

#Churn #ClientRetention #BusinessGrowth #FitnessBusiness #EntrepreneurTips #SmallBusinessStrategy #CustomerExperience #MarketingStrategy #TurnKeyCoach #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Customer focus isn’t just a buzzword—it’s the foundation of long-term business growth. In this episode of the Build Your Business podcast, Matt and Chris Reynolds share real-life stories—from a sudden family relocation to a dangerous carbon monoxide scare—that highlight why putting people first pays off in the business world.

Learn how to build trust, create loyal customers, and outmaneuver bigger competitors by focusing on what matters most: service, relationships, and doing the right thing. Whether you're a startup founder, small business owner, or service-based entrepreneur, this episode will show you why customer focus is your most powerful advantage.

• Why customer focus leads to long-term success
  
  

• How personal stories can reshape your business values
  
  

• The role of trust in setting small businesses apart
  
  

• Why empathy and authenticity are your strongest business assets
  
  

• How to create loyal customers without massive marketing

00:00 – Introduction & personal updates
21:01 – The importance of customer focus
25:29 – Great customer service as a differentiator
30:29 – Building trust through care & expertise
35:27 – Doing the right thing—even when it’s hard
40:11 – Small business advantage
52:00 – Empathy, authenticity & long-term value

#CustomerFocus #SmallBusinessGrowth #BusinessPodcast #Entrepreneurship #BuildYourBusiness #EmpathyInBusiness #BusinessLeadership #TrustInBusiness #DoTheRightThing #CustomerExperience #BusinessEthics

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Is online coaching actually better than in-person coaching? In this episode of the Barbell Logic Coaching Success Series, Matt Reynolds shares why online coaching offers unmatched freedom, better financial efficiency, and stronger client results than traditional in-person sessions. Drawing on decades of experience both in gyms and running TurnKey Coach, Matt breaks down how tech has transformed coaching—and why this model is the future for growth-minded coaches and serious clients alike.

Whether you’re a burned-out gym owner, a coach looking to scale, or just curious about how online coaching works, this episode will show you how to build a high-impact, scalable business from anywhere in the world.

• Why online coaching gives both clients and coaches unmatched freedom

• How online coaching improves consistency and accountability

• The hidden inefficiencies of traditional in-person coaching

• How TurnKey Coach automates admin work so coaches can focus on coaching

• The advantages of asynchronous communication and video feedback

• How to build scalable systems and transition to a hybrid model
  
  

00:00 – Introduction: Why Online Coaching Beats In-Person
01:45 – Matt’s Background in In-Person Coaching
05:30 – The #1 Benefit of Online Coaching: Freedom
09:00 – How Online Coaching Works for Clients & Coaches
14:22 – Financial Efficiency: Clients Pay Less, Coaches Earn More
18:35 – Real Examples of Clients Staying Consistent While Traveling
24:00 – TurnKey Coach: Features That Make It Work
29:15 – The Power of Video Feedback & Screen Recording
33:50 – The Hybrid Coaching Model: Best of Both Worlds
37:10 – Why Online Coaching Scales (and In-Person Doesn’t)
41:22 – Final Thoughts & Call to Action

#OnlineCoaching #FitnessBusiness #CoachingSuccess #BarbellLogic #MattReynolds #TurnKeyCoach #CoachFreedom #InPersonCoaching #FitnessEntrepreneur #HybridCoaching #StrengthCoach #BuildYourBusiness

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed.

• What the Trust Equation really is—and how to use it in your business

• The three components of trust: ability, integrity, and benevolence

• Why trust is contextual and must be consistently demonstrated

• How lean manufacturing principles can strengthen coaching and leadership

• The difference between AI-generated consistency and real human trust
  How to lead, hire, and scale with trust at the center

• Why authenticity, follow-through, and care are non-negotiable in leadership

• How trust acts as a "bank account" and what builds or drains it

00:00 – Introduction to the Podcast and Andrew Jackson
02:52 – Understanding the Trust Equation
05:51 – Andrew's Background in Engineering and Lean Manufacturing
10:11 – The Importance of Trust in Leadership
14:52 – Defining Trust and Its Three Components
19:51 – Building Trust in Business Relationships
23:55 – Applying Lean Manufacturing Principles to Coaching
29:53 – The Evolving Nature of Value and Trust
33:03 – Building Trust Through Relationships
34:49 – The Role of AI in Trust and Integrity
36:59 – The Uncanny Valley of AI Communication
38:19 – Trust in CEO Relationships
39:56 – The Trust Equation in Hiring and Firing
41:50 – The Importance of Ability, Integrity, and Benevolence
45:15 – Trust as a Proxy for Communication
47:52 – Leading by Example in Trust Building
51:45 – The Long-Term Value of Authenticity in Trust
55:37 – The Role of Social Proof in Trust
57:55 – Consistency and Authenticity in Relationships

#TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #HiringTips #TeamTrust #AuthenticLeadership #BusinessPodcast #MattReynolds #ChrisReynolds

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Firing someone is one of the hardest parts of leadership—but avoiding it can cost your business even more. In this episode of Build Your Business, Matt and Chris Reynolds break down how to fire someone the right way: with clarity, compassion, and professionalism. Whether it's your first time or you're trying to improve your process, you'll learn how to prepare, communicate, and protect both your team and your business. From performance documentation to severance packages and company morale—this is your no-fluff, practical guide to how to fire someone.

• Why most people avoid firing and how it hurts your business

• How to know when it’s time to fire someone

• What steps to take before you fire someone

• How to run the actual firing meeting (word-for-word advice)

• What to say (and what not to say) afterward to your team

• The role of severance, documentation, and legal considerations

• Why firing can lead to personal growth and a stronger team

• How to fire someone with compassion, clarity, and finality

00:00 – Intro: Why Firing is So Hard
03:11 – First-Time Firing Stories
05:57 – How to Prepare: Documentation and Clarity
08:56 – Planning the Firing Meeting
11:58 – How to Run the Meeting (Step-by-Step)
15:10 – Aftermath and Supporting the Team
27:25 – Severance and Legal Considerations
34:55 – How to Communicate with the Team
40:13 – Leadership, Culture, and Letting Go
49:45 – Final Reflections on Growth Through Hard Conversations

#HowToFireSomeone #LeadershipTips #Entrepreneurship #SmallBusiness #FiringEmployees #TeamManagement #BuildYourBusiness #BusinessGrowth #HRLeadership #WorkplaceCulture #MattReynolds #ChrisReynolds #DifficultConversations #Delegation #TurnKeyCoach

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

📄 Are you stuck doing everything yourself because no one else can do it “right”? In this episode of Build Your Business, Matt and Chris Reynolds break down why perfectionists struggle with delegation—and how to fix it. Learn how to build trust, communicate expectations clearly, and use systems that protect your standards without burning you out. Discover the delegation ladder, learn how to turn team members into owners, and finally free yourself up to focus on what truly matters.

• Why perfectionists struggle to delegate without micromanaging

• How to use the delegation ladder to build trust and ownership

• The real cost of holding on to tasks that someone else could do

• How to prioritize what truly matters as a business owner

• Why SOPs alone aren’t enough—and what real training looks like

• How to fix failed delegation without giving up your standards

00:00 – Introduction and personal stories of over-control
02:07 – Why perfectionists struggle to delegate
04:45 – The real cost of not delegating
07:50 – How to delegate outcomes (not just tasks)
10:24 – The Delegation Ladder: 5 levels of trust
15:58 – SOPs + hands-on training = real delegation
20:45 – Letting go without lowering your standards
24:23 – When delegation fails (and how to recover)
28:08 – Shifting from doer to leader
30:15 – Challenge: What are you still clinging to?

#Delegation #BusinessLeadership #EntrepreneurTips #PerfectionismInBusiness #TrustYourTeam #SOP #BuildYourBusiness #LeadershipDevelopment #DelegationLadder #FounderMindset

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

As a business owner, it's easy to push off the things that really matter—your family, your health, your strategic thinking—because they're not screaming for attention. But eventually, they will become urgent. In this episode, Matt Reynolds shares how he cleared his schedule, tackled long-neglected priorities, and rediscovered what it means to lead and live intentionally.

Whether you’re buried in to-do lists or just feeling disconnected from what matters most, this episode is your wake-up call to pause, refocus, and build a business that aligns with your deepest values.

• Why the “important but not urgent” list becomes your biggest liability

• How to recognize when it’s time to clear your calendar

• Practical strategies for regaining focus and presence

• What happens when family, fitness, and leadership all become urgent

• Why productivity without purpose leads to burnout
  
  

00:00 – Intro: The reality of missed interviews & Matt’s vacation
01:20 – The urgent vs. important matrix
03:00 – Clearing the calendar to focus on neglected priorities
06:48 – When family life becomes urgent
10:05 – Recovering physical health and routines
13:33 – Lessons from undoing urgency and regaining balance
16:20 – The mental burden of unfinished tasks
18:15 – Fitness as a feedback loop for urgency
20:10 – How to prepare for rest without guilt
22:44 – The power of clearing space to be fully present
24:50 – Final encouragement: call a stop, get back in alignment

#BuildYourBusiness #EntrepreneurLife #UrgentVsImportant #UndoingUrgency #FamilyFirst #BusinessStrategy #WorkLifeRhythm #ClearYourSchedule #CEOFocus #RyanMattReynolds

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/