In Episode 28, James and Sean sit down with Aidan Morris and Matt Wilson, Co-Founders of Orion Supplements — the Gen Z-driven, flavor-first protein powder brand shaking up the health and wellness aisle. In this episode, we cover:
-Starting Orion in a college entrepreneurship class with $5,000 and a kitchen full of cocoa and PB Fit
-Bootstrapping production with midnight shifts in a Cincinnati commercial kitchen and zero experience in supplement formulation
-Building a community-powered brand by selling face-to-face in gyms and hitting the road in the now-legendary Orion RV (sleeping behind gyms included)
-Designing packaging with personality — from “Life’s too short to drink chalk” to gorilla milk mixing instructions and scoops that actually sit on top
-Using real ingredients (like actual cinnamon and Oreos) to beat the chalky, artificial competition and still win on taste
-Scaling with minimal SKUs and learning that sometimes, three great flavors are better than thirty mediocre ones
-Embracing Gen Z energy and grassroots hustle to grow Orion without relying on the Facebook ad gold rush of the 2010s
Aidan and Matt deliver a crash course in scrappy entrepreneurship, authentic brand-building, and why creating superfans beats chasing viral views. If you haven’t tried Orion yet, check out orionsupplements.com or find them at your local gym — just follow the good vibes.