Brand Signals & AI Visibility: Winning in the Age of AI Overviews
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Brand Signals & AI Visibility: Winning in the Age of AI Overviews
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About this listen
As Google rolls out AI Overviews and search continues to evolve, traditional SEO tactics like keyword rankings and backlinks are no longer enough.
In this episode of SEO Talk Spaces (Ep. 103), we dive into how brand mentions, entity recognition and trust signals are becoming the new SEO currency.
🚀 From cited content in AI Overviews to the role of digital PR, UGC, and structured data, we unpack:
How branded queries actually boost CTR even in AI results
Why unlinked brand mentions may matter more than backlinks
What smaller brands can do to compete with enterprise players
New KPIs and reporting methods to track brand visibility in AI search
And the mindset shift every SEO team needs to embrace in 2025
This isn’t just about staying visible, it’s about becoming unmissable in the age of AI